Pak Fah Yeow Comapny Analysis
Section 1 Executive Summary
1.1 Vision
Pak Fah Yeow International Limited aims to be the premier provider of top quality medicated products for all walks of life that is superior to other choices in the markets.
1.2 Current State of Business
The company’s products have been widely recognised as premium products among other brands. Hong Kong-made production, high quality ingredients, strong sense of social responsibility and effective management build up credibility in the eyes of customers.
1.3 Key findings and recommendations
In the financial analysis, the profitability and liquidity of the company improved steadily. Yet, asset utilization and solvency were worsened. Looking into Hong Kong’s pharmaceutical sector, the business prospect can only be strengthened if the company can attract new customers from a wide range of age groups especially the younger generation.
Our recommendations are based on four aspects, namely replacing Fuzai 239 with a “multi-function Bak Fa Yik全效白花液”, fine-tuning pricing strategies, introduction of new promotion campaigns and establishment of better distribution channels, which aim at repositioning the product to an all-around personal care product necessary to everybody and creating a younger image in customers’ eyes.
Section 2 Introduction
2.1 Background
Pak Fah Yeow International Limited is a well-recognised pharmaceutical company in Hong Kong having a long history of over 85 years. With the great success of the product “Hoe Hin White Flower Embrocation”, the company is able to generate stable profits. To add more varieties, the company has introduced several product lines, including the Fuzai 239, which is a floral scented version of the original Pak Fah Yeow.
The principal activities of the company are (1) investment holding, (2) the manufacture and sale of Hoe Hin Brand of products and (3) treasury and property investment. The firm is facing ferocious competition from low-priced alternatives in recent years,
1.1 Vision
Pak Fah Yeow International Limited aims to be the premier provider of top quality medicated products for all walks of life that is superior to other choices in the markets.
1.2 Current State of Business
The company’s products have been widely recognised as premium products among other brands. Hong Kong-made production, high quality ingredients, strong sense of social responsibility and effective management build up credibility in the eyes of customers.
1.3 Key findings and recommendations
In the financial analysis, the profitability and liquidity of the company improved steadily. Yet, asset utilization and solvency were worsened. Looking into Hong Kong’s pharmaceutical sector, the business prospect can only be strengthened if the company can attract new customers from a wide range of age groups especially the younger generation.
Our recommendations are based on four aspects, namely replacing Fuzai 239 with a “multi-function Bak Fa Yik全效白花液”, fine-tuning pricing strategies, introduction of new promotion campaigns and establishment of better distribution channels, which aim at repositioning the product to an all-around personal care product necessary to everybody and creating a younger image in customers’ eyes.
Section 2 Introduction
2.1 Background
Pak Fah Yeow International Limited is a well-recognised pharmaceutical company in Hong Kong having a long history of over 85 years. With the great success of the product “Hoe Hin White Flower Embrocation”, the company is able to generate stable profits. To add more varieties, the company has introduced several product lines, including the Fuzai 239, which is a floral scented version of the original Pak Fah Yeow.
The principal activities of the company are (1) investment holding, (2) the manufacture and sale of Hoe Hin Brand of products and (3) treasury and property investment. The firm is facing ferocious competition from low-priced alternatives in recent years,