Pakistan Petrolium
RESEARCH & ANALYSIS PROJECT
FOR THE PERIOD OF THREE YEARS i.e. from 2008 to 2010
NAME: Sarah Kamran
ACCA REG No: 2050737
WORD COUNT: 6480 words
Contents
CHAPTER 1: PROJECT OBJECTIVES & RESEARCH QUESTIONS 4 INTRODUCTION 4 PROJECT OBJECTIVES 6 OVERALL RESEARCH APPROACH 7
CHAPTER 2: INFORMATION GATHERING & ACCOUNTING/BUSINESS TECHNIQUES 8 SOURCES & METHODS OF INFORMATION GATHERING 8 Primary Source 8 Secondary Source 8 LIMITATIONS OF INFORMATION GATHERING 9 ETHICAL ISSUES 10 BUSINESS & FINANCIAL MODELS USED & THEIR LIMITATIONS 10 SWOT Analysis 10 Ratio Analysis 11
CHAPTER 3: ANALYSIS, CONCLUSION & RECOMMENDATIONS 13 SWOT ANALYSIS 13 STRENGTHS: 13 Weaknesses 15 Opportunities 17 Threats 19 RATIO ANALYSIS 21 Revenue: 21 Profitability 24 Return on Equity (ROE) 27 Return on Assets (ROA) 28 Current ratio 29 Gearing Ratio 31 Earnings per share 32 Price Earning (P/E) Ratio 33 CONCLUSION & RECOMMENDATIONS 35
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CHAPTER 1: PROJECT OBJECTIVES & RESEARCH QUESTIONS
INTRODUCTION
Financial and business analysis has always been an area of interest for me. I was more confident with this one than any other topic as I was already familiar with the techniques generally used for this analysis. I felt I could get a head start without worrying about mastering them first. This decision was also supported by the idea that I would be able to apply the knowledge acquired in my previous studies as I believed that I will be able to grasp the practical aspect of my studies in a better way by this research project, plus this would certainly help me in future; either in conducting further analysis or my advanced studies. Furthermore information for financial analysis is easily available as compared to other topics laid out in the BSC info pack, and also the information can be considered authentic and impartial as it can be verified from
FOR THE PERIOD OF THREE YEARS i.e. from 2008 to 2010
NAME: Sarah Kamran
ACCA REG No: 2050737
WORD COUNT: 6480 words
Contents
CHAPTER 1: PROJECT OBJECTIVES & RESEARCH QUESTIONS 4 INTRODUCTION 4 PROJECT OBJECTIVES 6 OVERALL RESEARCH APPROACH 7
CHAPTER 2: INFORMATION GATHERING & ACCOUNTING/BUSINESS TECHNIQUES 8 SOURCES & METHODS OF INFORMATION GATHERING 8 Primary Source 8 Secondary Source 8 LIMITATIONS OF INFORMATION GATHERING 9 ETHICAL ISSUES 10 BUSINESS & FINANCIAL MODELS USED & THEIR LIMITATIONS 10 SWOT Analysis 10 Ratio Analysis 11
CHAPTER 3: ANALYSIS, CONCLUSION & RECOMMENDATIONS 13 SWOT ANALYSIS 13 STRENGTHS: 13 Weaknesses 15 Opportunities 17 Threats 19 RATIO ANALYSIS 21 Revenue: 21 Profitability 24 Return on Equity (ROE) 27 Return on Assets (ROA) 28 Current ratio 29 Gearing Ratio 31 Earnings per share 32 Price Earning (P/E) Ratio 33 CONCLUSION & RECOMMENDATIONS 35
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CHAPTER 1: PROJECT OBJECTIVES & RESEARCH QUESTIONS
INTRODUCTION
Financial and business analysis has always been an area of interest for me. I was more confident with this one than any other topic as I was already familiar with the techniques generally used for this analysis. I felt I could get a head start without worrying about mastering them first. This decision was also supported by the idea that I would be able to apply the knowledge acquired in my previous studies as I believed that I will be able to grasp the practical aspect of my studies in a better way by this research project, plus this would certainly help me in future; either in conducting further analysis or my advanced studies. Furthermore information for financial analysis is easily available as compared to other topics laid out in the BSC info pack, and also the information can be considered authentic and impartial as it can be verified from