1. Introduction
2. Products of company
3. Porter’s five forces model
4. SWOT analysis
5. PEST
6. EFE Matrix
7. IFE Matrix
8. CPM
9. SWOT or Tows Matrix
10. BCG Matrix
11. Space Matrix
12. IE Matrix
13. Grand Matrix
14. QSPM Matrix
15. Conclusion
16. Recommendation
17. Reference
Chapter 1.Introduction
Introduction of Company:
History:
From the of beginning Posts & Telegraph Department in 1947 and establishment of Pakistan Telephone & Telegraph Department in 1962, PTCL has been a major player in telecommunication in Pakistan. Despite having established a network of enormous size, PTCL workings and policies have attracted regular criticism from other smaller operators and the civil society of Pakistan.
Pakistan Telecommunication Corporation (PTC) took over operations and functions from Pakistan Telephone and Telegraph Department under Pakistan Telecommunication Corporation Act 1991. This coincided with the Government's competitive policy, encouraging private sector participation and resulting in award of licenses for cellular, card-operated pay-phones, paging and, lately, data communication services.
Pursuing a progressive policy, the Government in 1991, announced its plans to privatizePTCL, and in 1994 issued six million vouchers exchangeable into 600 million shares of the would-be PTCL in two separate placements. Each had a par value of Rs. 10 per share. These vouchers were converted into PTCL shares in mid-1996.
In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telephony in the country. The provisions of the Ordinance were lent permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The same year, Pakistan Telecommunication Company Limited was formed and listed on all stock exchanges of Pakistan
PTCL launched its mobile and data services subsidiaries in 2001 by the name of Ufone and PakNet respectively. None of