PANDORA AND THE FREEMIUM BUSINESS MODEL A
PANDORA AND THE FREEMIUM BUSINESS MODELS
Presented By
Kofi Frimpong-Aninakwa
To
Dr Ebenezer Johnson
California Intercontinental University
October, 2014
Abstract
Businesses in the digital market employ different methods of e-commerce models in so as to enhance their business outlook. Some models have high costs of implementation while others are highly risky. It is very essential for a firm to assess the various benefits and shortcomings of any business model prior to implementation. Before the 21st Century, e-commerce was still a new field in the world of marketing. This was as a result of minimal competition and the lack of a readily available market. In contrast, this trend is different in the modern day.
Some models like the freemium business model have become increasingly popular among internet-based firms. This case study seeks to evaluate the e-commerce business models for leading firms such as MailChimp and Pandora. The internet has become one of the most lucrative platforms for business. Through the internet, firms can reach different types of audiences from all parts of the world. This is why there have been massive developments in the field of e-commerce. Materials for this paper were researched from Bridgeland, D. M. (2009). Business modeling: A practical guide to realizing business value, Fawzy, L. (2010). Emerging business online, Huemer, C. & Setzer, T. (2012). E-commerce and web technologies, Laudon, K. C. and Traver, C. G. (2012). E-Commerce, business, technology, society, 8/E, Solomon, M. R. (2010). Consumer behavior and the California Intercontinental University’s library.
Table of Contents
Introduction 4 Question A 5 Question B
Presented By
Kofi Frimpong-Aninakwa
To
Dr Ebenezer Johnson
California Intercontinental University
October, 2014
Abstract
Businesses in the digital market employ different methods of e-commerce models in so as to enhance their business outlook. Some models have high costs of implementation while others are highly risky. It is very essential for a firm to assess the various benefits and shortcomings of any business model prior to implementation. Before the 21st Century, e-commerce was still a new field in the world of marketing. This was as a result of minimal competition and the lack of a readily available market. In contrast, this trend is different in the modern day.
Some models like the freemium business model have become increasingly popular among internet-based firms. This case study seeks to evaluate the e-commerce business models for leading firms such as MailChimp and Pandora. The internet has become one of the most lucrative platforms for business. Through the internet, firms can reach different types of audiences from all parts of the world. This is why there have been massive developments in the field of e-commerce. Materials for this paper were researched from Bridgeland, D. M. (2009). Business modeling: A practical guide to realizing business value, Fawzy, L. (2010). Emerging business online, Huemer, C. & Setzer, T. (2012). E-commerce and web technologies, Laudon, K. C. and Traver, C. G. (2012). E-Commerce, business, technology, society, 8/E, Solomon, M. R. (2010). Consumer behavior and the California Intercontinental University’s library.
Table of Contents
Introduction 4 Question A 5 Question B
References: Bridgeland, D. M. (2009). Business modeling: A practical guide to realizing business value, Burlington, MA: Morgan Kaufmann Fawzy, L. (2010). Emerging business online, Upper Saddle River, NJ: FT Press Huemer, C. & Setzer, T. (2012). E-commerce and web technologies, New York, NY: Springer Laudon, K. C. and Traver, C. G. (2012).E-Commerce, business, technology, society, 8/E, New Jersey: Pearson Education, Inc. Solomon, M. R. (2010). Consumer behavior, New York, NY: Prentice Hall