The competitive strategy which most closely fit the competitive approach of Panera Bread is the broad differentiation strategy. Panera Bread is seeking to differentiate its products from its rivals’ in a way that will appeal to a broad range of buyers. The key success in this strategy is to find ways to differentiate its product line and create value for its customers, according to a unique and innovative approach. Panera is trying to differentiate themselves with their pricing, food quality, menu theme, signature menu selections, dining ambience as well as with their restaurant atmosphere, service, convenience, and location. A successful differentiation strategy allows an organization to set a premium price, be profitable, and gain brand loyalty from customers. Panera Bread is among the companies that are attempting to succeed through differentiation by performing extensive market research, including the use of focus groups to determine customer food and drink preferences and price points.
The specific kind of