Panera Bread Case Study
Case Study of the Panera Bread Company
Lawrence Technological University
Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013, taught by David Gregorich, MBA, Ed.D.
Abstract
The purpose of this paper is to study the Panera Bread Company, and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills, Eleventh Edition by Donnelly, and Peter (2013), and The 5 C’s and Strategic Marketing Basics (2013) due Oct, 22 2013 for the (MKT 6013) Market Management class at the TACOM campus of Lawrence Technological University, MI. This case involves the study of the Panera Bread company, which is a highly successful company competing for customers in the casual fast food - quick service industry. Panera Bread is more of a “niche” player, offering a different type of menu fare designed to give the public a better dining experience, with higher quality food at slightly higher prices. Panera Bread’s marque menu products are their freshly baked specialty breads available in 22 different varieties. Furthermore, Panera Breads other menu items such as: signature sandwiches, café sandwiches, baked egg soufflés, soups, hand crafted salads, kid choices, and a wide variety of beverages (Donnelly, Peter 2013), allows Panera Bread to differentiates itself from other industry peers such as: KFC, McDonald’s, Starbucks, Yum! Brands, and Tim Horton’s (Value Line 2013), to name a few. Lastly, “Panera Bread’s distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy allowed it to compete successfully in five submarkets of the food-away-from-home industry: breakfast, lunch, daytime, “chill out time” and dinner” (Donnelly and Peter, p. 299).
Company
The Panera Bread Company had its origins as far back as 1981. At the time, Louis Kane and Ron Shaich founded a bakery-café enterprise named the Au Bon Pain Company Inc. At the time the
Lawrence Technological University
Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013, taught by David Gregorich, MBA, Ed.D.
Abstract
The purpose of this paper is to study the Panera Bread Company, and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills, Eleventh Edition by Donnelly, and Peter (2013), and The 5 C’s and Strategic Marketing Basics (2013) due Oct, 22 2013 for the (MKT 6013) Market Management class at the TACOM campus of Lawrence Technological University, MI. This case involves the study of the Panera Bread company, which is a highly successful company competing for customers in the casual fast food - quick service industry. Panera Bread is more of a “niche” player, offering a different type of menu fare designed to give the public a better dining experience, with higher quality food at slightly higher prices. Panera Bread’s marque menu products are their freshly baked specialty breads available in 22 different varieties. Furthermore, Panera Breads other menu items such as: signature sandwiches, café sandwiches, baked egg soufflés, soups, hand crafted salads, kid choices, and a wide variety of beverages (Donnelly, Peter 2013), allows Panera Bread to differentiates itself from other industry peers such as: KFC, McDonald’s, Starbucks, Yum! Brands, and Tim Horton’s (Value Line 2013), to name a few. Lastly, “Panera Bread’s distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy allowed it to compete successfully in five submarkets of the food-away-from-home industry: breakfast, lunch, daytime, “chill out time” and dinner” (Donnelly and Peter, p. 299).
Company
The Panera Bread Company had its origins as far back as 1981. At the time, Louis Kane and Ron Shaich founded a bakery-café enterprise named the Au Bon Pain Company Inc. At the time the
References: Peter, P. J., & Donnelly, H. J. (2013). Strategic Planning and the Marketing Management Process Panera Bread Company 2012 Annual Report to Stockholders. (2013, April 18). Https://www.panerabread.com/content/dam/panerabread/documents/financial/2012/ar-2012.pdf. Rockwood, K. (2009). Rising Dough. Fast Company, (139), 69-73. BRYANT, A. (2012, July 22). Final Your Company Can Deliver, but Can It Discover? The New York Times. Retrieved from http://www.nytimes.com/2012/07/22/business/ronald-shaich-of-panera-bread-on-discovery-and-delivery.html?_r=1& Ramesh, M Tan, J., Gu, L., & Popovici, A. (2013, October 13). Panera Bread Company (PNRA). Wikinvest. Retrieved from http://www.wikinvest.com/ Watson, H Raman, Sridharan. "Panera Bread Company Profits Offer Sustainability Baked Into the Mix." Alpha Now. N.p., 03 May 2013. Web. 19 Oct. 2013. "Panera Bread Co. Cl A." Http://www.marketwatch.com. The Wall Street Journal, 19 Oct. 2013. Web. 19 Oct. 2013. (Graph 2) "NASDAQ Stock Market - Stock Quotes - Stock Exchange News - NASDAQ.com." NASDAQ.com "Panera Bread Company (PNRA) Annual Income Statement & Community." Internet Stock Analysis, Investment Blogs & Community. N.p., n.d. Web. 19 Oct. 2013. .