Panera Bread Company Audit
Panera Bread Company
Strategic Audit
Ellen Carstensen
Kelsey Kuhnmuench
Brooke Unger
Jason Gonzales
Tony Martin
Table of Contents Executive Summary……………………………………………………………………………….
SWOT……………………………………………………………………………………………..
Competitors………………………………………………………………………………………..
Key Success Factors………………………………………………………………………………
Porter’s Five Forces Model………………………………………………………………………..
Strategy Typology…………………………………………………………………………………
Issues/Problems……………………………………………………………………………………
Implementation Plan………………………………………………………………………………
Contingency Plan………………………………………………………………………………….
Sources of Resistance……………………………………………………………………………..
Ethical Implications……………………………………………………………………………….
Appendix A (Financial Analysis)…………………………………………………………………
Appendix B (Quantitative Strengths Assessment)………………………………………………..
Appendix C (Porter’s Five Forces Diagram)……………………………………………………...
Appendix D (Strategic Group Map)………………………………………………………………
Executive Summary Panera Bread Company is a leader in the “fastcasual” dining segment. With over 1,500 locations across the country, District of Columbia, and Canada, Panera offers consumers a bakerycafé experience that exudes quality, comfort, and customer service. Beginning in the year
1981 Panera was originally known as Au Bon Pain Company a bakerycafé company on the East coast. With continued growth, the company purchased Saint Louis Bread Company, a set of 20 stores in St. Louis, in 1993 and decided to try a new type of bakerycafé. Unlike the Au Bon Pain stores, the St. Louis store was the first to try the “fastcasual” dining angle. It was Panera’s belief that consumers would favor fast dining that offered them better quality food than their fastfood competitors. The idea caught on and between 1993 and 1997 a hundred new stores were opened, and in 1997 the name of the new stores was officially
Strategic Audit
Ellen Carstensen
Kelsey Kuhnmuench
Brooke Unger
Jason Gonzales
Tony Martin
Table of Contents Executive Summary……………………………………………………………………………….
SWOT……………………………………………………………………………………………..
Competitors………………………………………………………………………………………..
Key Success Factors………………………………………………………………………………
Porter’s Five Forces Model………………………………………………………………………..
Strategy Typology…………………………………………………………………………………
Issues/Problems……………………………………………………………………………………
Implementation Plan………………………………………………………………………………
Contingency Plan………………………………………………………………………………….
Sources of Resistance……………………………………………………………………………..
Ethical Implications……………………………………………………………………………….
Appendix A (Financial Analysis)…………………………………………………………………
Appendix B (Quantitative Strengths Assessment)………………………………………………..
Appendix C (Porter’s Five Forces Diagram)……………………………………………………...
Appendix D (Strategic Group Map)………………………………………………………………
Executive Summary Panera Bread Company is a leader in the “fastcasual” dining segment. With over 1,500 locations across the country, District of Columbia, and Canada, Panera offers consumers a bakerycafé experience that exudes quality, comfort, and customer service. Beginning in the year
1981 Panera was originally known as Au Bon Pain Company a bakerycafé company on the East coast. With continued growth, the company purchased Saint Louis Bread Company, a set of 20 stores in St. Louis, in 1993 and decided to try a new type of bakerycafé. Unlike the Au Bon Pain stores, the St. Louis store was the first to try the “fastcasual” dining angle. It was Panera’s belief that consumers would favor fast dining that offered them better quality food than their fastfood competitors. The idea caught on and between 1993 and 1997 a hundred new stores were opened, and in 1997 the name of the new stores was officially