First of all, this company is doing great. To big changes in strategy should not be done. The question is how to grow. I have put my efforts in finding problems that may occur while growing rapidly, and which strategies Panera Bread must concentrate on to manage a sustaining rapid growth without falling in to those potholes.
Problems:
1. How to expand sales of evening meals, where there is more direct competition in finer dining?
2. The growth plan is very optimistic, how to ensure that the market is large enough for our focused differentiation strategy?
3. How to communicate effectively with companies franchises to keep them consistent in quality, service and strategic moves, with the company owned cafes?
4. Starbucks,