Paper
Creative Inspiration
Introduction
Bloomerang is a company that was founded by two former classmates, Thian Zhiwen and Wong Joon Ian. Their first product is BloomerHang®, a clothes hanger transformed into a novel, eco-friendly advertising platform. The more interesting aspect is that it is made of recycled cardboard and thus is completely biodegradable and recyclable. The product even came close to winning a very prestigious award, President’s Design Award Singapore 2009, for the Design of the Year.
The Story Behind The Invention
Their invention came as a surprising idea while the founders were at the gym. Zhiwen noticed a shortage of hangers at the gym as well as the surplus of advertising posters inside. He combined these two observations and started researching materials for his hanger. It turned out that paper was the best choice as it allowed high-resolution printing while the costs were relatively low.
Not only was BloomerHang an eco-friendly hanger, it is also a moving advertising media. Currently, BloomerHang is mainly distributed to laundry shops, gyms and school whose target users are businessmen and students. Companies can use BloomerHang to advertise their product so that these target audiences would be reached. It can also educate and encourage them to be more environmental friendly.
What I Have Learnt
This duo has been a great inspiration to me to think out of the box at times. I realized that it does not need for a person to be born creative to think or invent something. Sometimes, new inventions can come from the daily problems or situation that we face. Just like in the case of this product, BloomerHang, it came as a surprise to the two founders while they were in the gym facing a problem of the lack of hangers.
The other thing that I learnt from this example is that although an idea might be very new and seem unfeasible at first, it just depends on how persevering the person is to make the idea a success or a failure. The
Introduction
Bloomerang is a company that was founded by two former classmates, Thian Zhiwen and Wong Joon Ian. Their first product is BloomerHang®, a clothes hanger transformed into a novel, eco-friendly advertising platform. The more interesting aspect is that it is made of recycled cardboard and thus is completely biodegradable and recyclable. The product even came close to winning a very prestigious award, President’s Design Award Singapore 2009, for the Design of the Year.
The Story Behind The Invention
Their invention came as a surprising idea while the founders were at the gym. Zhiwen noticed a shortage of hangers at the gym as well as the surplus of advertising posters inside. He combined these two observations and started researching materials for his hanger. It turned out that paper was the best choice as it allowed high-resolution printing while the costs were relatively low.
Not only was BloomerHang an eco-friendly hanger, it is also a moving advertising media. Currently, BloomerHang is mainly distributed to laundry shops, gyms and school whose target users are businessmen and students. Companies can use BloomerHang to advertise their product so that these target audiences would be reached. It can also educate and encourage them to be more environmental friendly.
What I Have Learnt
This duo has been a great inspiration to me to think out of the box at times. I realized that it does not need for a person to be born creative to think or invent something. Sometimes, new inventions can come from the daily problems or situation that we face. Just like in the case of this product, BloomerHang, it came as a surprise to the two founders while they were in the gym facing a problem of the lack of hangers.
The other thing that I learnt from this example is that although an idea might be very new and seem unfeasible at first, it just depends on how persevering the person is to make the idea a success or a failure. The