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Sector Agriculture/Food Processing

Project Title Ready to Serve Fruit Beverages Manufacturing Unit

Project Description The Agricultural sector contributes approximately 15.7% of India's GDP. India is the world's largest producer across a range of commodities due to its favourable agro-climatic conditions and rich natural resource base.

The Food Processing sector is a highly fragmented industry and widely comprises of the following sub-segments:        Fruits and Vegetables, Milk and Milk products, Beer and Alcoholic beverages, Meat and Poultry, Marine products, Grain processing, Packaged or Convenience food and Packaged drinks.

It accounts for more than 70% of the sector’s output in terms of volume and 50% in terms of value. Though the organized sector seems comparatively small, it is growing at a much faster pace. India is the largest producer of fruits like mango and banana in the world and ranks 2 availability of fruits. The beverages segment, in India, is projected to grow @ 27%. nd in the overall

The project proposes to set up a manufacturing unit for ready to serve fruit beverages in the State of Madhya Pradesh. Major horticulture crops in MP include fruits like Mango, Guava, Orange, Papaya and Banana. Due to the agriculturally rich land as well as various policy initiatives of the State Government, MP is an ideal location for such a plant. Project’s Value Proposition India is one of the world’s major food producers but accounts for less than 1.5 % of international food trade. This indicates vast scope for both investors and exporters. In order to further boost the growth of the Food Processing industry, the Government of India has formulated a Vision-2015 action plan under which specific targets have been set. This includes:     Trebling the size of the food processing industry from around US$ 70 billion to about US$ 210 billion Raising the level of processing of perishables from 6% to 20% Increasing value addition from 20% to

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