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parkme
Ca’ Foscari University - Academic Year 2012/2013
INFORMATION SYSTEMS AND NETWORKS

Case Study: ParkMe
“A smarter way to park”

INDEX

1 - ABSTRACT
2 - COMPANY OVERVIEW
3 - TECHNOLOGY AND INFORMATION SYSTEM
3.1- ParkMe Operator Dashboard
3.2 - ParkMe Parking Widget
3.3 - How ParkMe system works: networking and telecommunication technology
3.4 - ParkMe mobile App
3.5- ParkMe Back-end Server Architecture
3.6 - The wireless technology
4 - ORGANIZATION
5 - MANAGEMENT
5.1 - The Investors
5.2 - The Partners
6 – PARKING MARKET AND PARKME’S COMPETITORS
6.1 - S.WO.T. analysis
6.2 - PORTER FIVE FORCES analysis
6.3 - P.E.S.T. analysis
7 - BUSINESS SOLUTIONS
8 - BUSINESS CHALLENGES
8.1 - ParkMe’s objectives for the future
REFERENCES

1 - ABSTRACT

The aim of this paper is to provide a critical analysis of ParkMe’s information system through a careful description of its technology, of the business management and organization, of the principal business solutions and challenges. Particular attention will be given to the influence of strategic partnerships and internal management on the activities and the final performance.

2 - COMPANY OVERVIEW

Parking in Motion was founded in 2008 by the current CEO Sam Friedman and the current COO Alex Israel in Santa Monica, California. The Company’s mission is to make it easy for people to find a free spot where to park, providing them with all the necessary information while in motion. This smart way to park can be possible through the interdepence of the following elements, also called the three I's: Instrumentation (the hardware to collect and transmit mobility data), Interconnection (the network to share that data), and Intelligence (the user-facing programs and efficient processing algorithms that put the data to work to enhance personal mobility).
At the beginning there was very few formal and technological setting: the activity started with

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