Parle Agro
Cover Story April’09
Beware! Tough Competition Ahead this Summer
500-600 crores, and is growing at strong double digits rate. The fruit drink market, on the other hand, is much larger, at around Rs 1300 cr. Rasna, which is a dominant player in this category, has some smart plans up its sleeve this summer. Rasna is launching Re. 1 pack for rural market and concentrating on fruits market. But it's not only beverages that picked up the benefits of summer. Summer is also the season for the Rs 2000-crores ice cream industry. This season the country's largest brands, Amul and Kwality Wall's, are all geared up for the show. Kwality Wall's has launched two new flavours, Blackforest Flirt and Strawberry Tease Cake under its Cornetto brand and another two flavours, Jelly Burst and Crunchy Choco Dip, under its Paddlepop brand and its competitor Amul is also ready with five new ice cream flavours. Tata Tea launched T!ON and enters into non carbonated drinks market. T!ON is a tea and fruit based cold beverage. This is an experiment Tata Tea is doing to attract the youth. The launch of Grappo Fizz is also announced Parle Agro. Like Appy Fizz, Grappo Fizz is not just about the brand in a bottle, but an entire brand persona woven around it. The bottle in fact communicates directly with consumers introducing Grappo Fizz as Appy Fizz's cousin. The bottle lists down Grappo Fizz's CV in a witty, engaging manner and gives out details about Grappo Fizz. Are they New Taste? Nimbooz was inspired by fresh nimbu paani used to refresh instantly to the Indian people. The ethnical drink nimbu paani market is very large in summer in unorganised sector especially on the streets and railway stations. PepsiCo and Parle Agro want to capture this market during summer in organised sector. This
ight Begins! Yes, summer has arrived and beverages industries are fighting to capture maximum shares in Rs. 7,500 crores domestic beverages markets for their new products. Along with beverages, ice cream
Beware! Tough Competition Ahead this Summer
500-600 crores, and is growing at strong double digits rate. The fruit drink market, on the other hand, is much larger, at around Rs 1300 cr. Rasna, which is a dominant player in this category, has some smart plans up its sleeve this summer. Rasna is launching Re. 1 pack for rural market and concentrating on fruits market. But it's not only beverages that picked up the benefits of summer. Summer is also the season for the Rs 2000-crores ice cream industry. This season the country's largest brands, Amul and Kwality Wall's, are all geared up for the show. Kwality Wall's has launched two new flavours, Blackforest Flirt and Strawberry Tease Cake under its Cornetto brand and another two flavours, Jelly Burst and Crunchy Choco Dip, under its Paddlepop brand and its competitor Amul is also ready with five new ice cream flavours. Tata Tea launched T!ON and enters into non carbonated drinks market. T!ON is a tea and fruit based cold beverage. This is an experiment Tata Tea is doing to attract the youth. The launch of Grappo Fizz is also announced Parle Agro. Like Appy Fizz, Grappo Fizz is not just about the brand in a bottle, but an entire brand persona woven around it. The bottle in fact communicates directly with consumers introducing Grappo Fizz as Appy Fizz's cousin. The bottle lists down Grappo Fizz's CV in a witty, engaging manner and gives out details about Grappo Fizz. Are they New Taste? Nimbooz was inspired by fresh nimbu paani used to refresh instantly to the Indian people. The ethnical drink nimbu paani market is very large in summer in unorganised sector especially on the streets and railway stations. PepsiCo and Parle Agro want to capture this market during summer in organised sector. This
ight Begins! Yes, summer has arrived and beverages industries are fighting to capture maximum shares in Rs. 7,500 crores domestic beverages markets for their new products. Along with beverages, ice cream