PART A 40178574
MODULE ASSIGNMENT COVER SHEET
MATRICULATION NUMBER: 40178574
Please ensure that you have removed your name from your assignment
– don’t forget to check both the header and the footer.
Please do include your Matriculation Number, though.
MODULE TITLE: Leading Strategic Decision-Making
MODULE NUMBER: TR1 2014-15
NAME OF MODULE LEADER: David McGuire
DATE OF SUBMISSION: Wednesday December 17, 2014
DECLARATION
I agree to work within Edinburgh Napier University’s Academic Conduct Regulations1 which require that any work that I submit is entirely my own2. The regulations require me to use appropriate citations and references in order to acknowledge where I have used any materials from any sources. I am providing my student Matriculation Number (above) - in place of a signed declaration – in order to comply with Edinburgh Napier University’s assessment procedures.
Evaluation of Google’s Mission and How They Address Their Sense of Mission
Introduction
Google’s expansion and strategy decisions cause critics to indicate that their corporate identity is “muddled” and wonder if it is time for Google to draw boundaries around their corporate strategy.
Taking account these events, I will evaluate Google’s current mission and how they address their sense of mission using the Ashridge Model framework and elements of strategic leadership. First, I evaluate Google’s strategic direction in relation to its purpose and strategy. Then, I will evaluate the behaviour standards and values of Google’s leadership and culture through which a sense of mission is achieved. Later, I will identify recommended changes.
Purpose & Strategy
Google’s mission is to organise the world’s information and make it universally accessible. To achieve this, Google tasked themselves to evolve and stay relevant. Thus, the strategic direction at Google is framed within internal and external environments, pushing them to evolve and stay relevant. Although long-term
MATRICULATION NUMBER: 40178574
Please ensure that you have removed your name from your assignment
– don’t forget to check both the header and the footer.
Please do include your Matriculation Number, though.
MODULE TITLE: Leading Strategic Decision-Making
MODULE NUMBER: TR1 2014-15
NAME OF MODULE LEADER: David McGuire
DATE OF SUBMISSION: Wednesday December 17, 2014
DECLARATION
I agree to work within Edinburgh Napier University’s Academic Conduct Regulations1 which require that any work that I submit is entirely my own2. The regulations require me to use appropriate citations and references in order to acknowledge where I have used any materials from any sources. I am providing my student Matriculation Number (above) - in place of a signed declaration – in order to comply with Edinburgh Napier University’s assessment procedures.
Evaluation of Google’s Mission and How They Address Their Sense of Mission
Introduction
Google’s expansion and strategy decisions cause critics to indicate that their corporate identity is “muddled” and wonder if it is time for Google to draw boundaries around their corporate strategy.
Taking account these events, I will evaluate Google’s current mission and how they address their sense of mission using the Ashridge Model framework and elements of strategic leadership. First, I evaluate Google’s strategic direction in relation to its purpose and strategy. Then, I will evaluate the behaviour standards and values of Google’s leadership and culture through which a sense of mission is achieved. Later, I will identify recommended changes.
Purpose & Strategy
Google’s mission is to organise the world’s information and make it universally accessible. To achieve this, Google tasked themselves to evolve and stay relevant. Thus, the strategic direction at Google is framed within internal and external environments, pushing them to evolve and stay relevant. Although long-term
Bibliography: Grant, R.M (2013) Contemporary Strategy Analysis, (8th Ed.), John Wiley & Sons Ltd. Edinburgh, Scotland: Edinburgh Napier University Johnson, G., Whittington, R., Scholes, K. (2011) Exploring Strategy, (9th Ed.), FT Prentice Hall Publishing Appendix A