pass paper
JUNE 2011 Q 2 & 3
June 2011
Q1 Evaluate how each media product represents young people. (8 marks)
The first media product represents young people quite positively. It possibly stereotypes the youth of today as them being people who spend money to protect their interests and are accustomed to the rock and roll lifestyle.
In contrast product 2 shows young people with alcohol but doesn’t represent it positively like product 1. This is due to product 2 being a government-funded appeal to advise viewers on the negative effects of binge drinking.
The main theme throughout is the house party representing young people as possibly enjoying alcohol.
The first product uses many well-known people to endorse the ideology of being an individual. The text ‘celebrate originality’ which is shown at the end of the advert signifies Adidas’ idea that young people have a need to be individuals and to ‘fit in’. However the advert is much americanised, as the mise en scene shows a very suburban looking area which arguably contain a mix of ethnic minorities, it could be argued that Adidas are aiming their appeal at a niche audience of young people.
The pop/rap style non diegetic music along with the style of clothing the people are wearing e.g. baggy jeans, gold jewellery fit the typical image of a ‘gangster’. The use of notbale rap artists such as Missy Elliot Run DMC also support that view. The advert also depicts many people dancing to represent young people as always being attracted to a party and fun.
Also the use of the poker game in the advert represents young people as attracted to risk and money.
The use of fireworks and graffiti may also suggest that young people are actually quite creative and like to showcase their art, this also links in with the ‘originality’ at the end of the advert.
Product 2 represents young people as possibly to outrageous in their drinking to end up with the consequences of being sick, e.g. smudged make up.
Also the young girl
June 2011
Q1 Evaluate how each media product represents young people. (8 marks)
The first media product represents young people quite positively. It possibly stereotypes the youth of today as them being people who spend money to protect their interests and are accustomed to the rock and roll lifestyle.
In contrast product 2 shows young people with alcohol but doesn’t represent it positively like product 1. This is due to product 2 being a government-funded appeal to advise viewers on the negative effects of binge drinking.
The main theme throughout is the house party representing young people as possibly enjoying alcohol.
The first product uses many well-known people to endorse the ideology of being an individual. The text ‘celebrate originality’ which is shown at the end of the advert signifies Adidas’ idea that young people have a need to be individuals and to ‘fit in’. However the advert is much americanised, as the mise en scene shows a very suburban looking area which arguably contain a mix of ethnic minorities, it could be argued that Adidas are aiming their appeal at a niche audience of young people.
The pop/rap style non diegetic music along with the style of clothing the people are wearing e.g. baggy jeans, gold jewellery fit the typical image of a ‘gangster’. The use of notbale rap artists such as Missy Elliot Run DMC also support that view. The advert also depicts many people dancing to represent young people as always being attracted to a party and fun.
Also the use of the poker game in the advert represents young people as attracted to risk and money.
The use of fireworks and graffiti may also suggest that young people are actually quite creative and like to showcase their art, this also links in with the ‘originality’ at the end of the advert.
Product 2 represents young people as possibly to outrageous in their drinking to end up with the consequences of being sick, e.g. smudged make up.
Also the young girl