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STANDARDS BOOKLET FOR BUSINESS STUDIES

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s er GCE Advanced Subsidiary and Advanced Level Business Studies 9707

CONTENTS

PAGE

Introduction

1

Questions and Responses

3

Appendix 1
Question paper 9707/1 and Mark Scheme

41

Appendix 2
Question paper 9707/2 and Mark Scheme

47

Appendix 3
Question paper 9707/3 and Mark Scheme

55

INTRODUCTION
The AS/A level (9707) Business Studies examination papers are based on the assessment objectives as described in the syllabus. Broadly speaking, the assessment areas are:





Knowledge and understanding of the syllabus content
Application of this knowledge and understanding to problems and issues
Analysis of problems, issues and situations
Evaluation of conclusions drawn and of alternative explanations.

The structure and timing of each examination paper are given on page 3 of the syllabus.
This Standards Booklet is designed to provide support to teachers of the subject in the following ways:





Giving examples of candidates' responses at all achievement levels
Outlining in detail the criteria used within the mark scheme
Illustrating the most common errors made by candidates
Explaining how the mark scheme is applied to different answers.

The examples of candidates' answers that follow are not put forward as perfect, specimen answers.
They could probably all be improved upon by outstanding students given a much longer time allocation than that afforded to examination candidates. The answers do demonstrate a variety of strengths and weaknesses and it is hoped that teachers and their students will benefit from analysing both the responses and the examiners' comments in detail. It will be noted that at both AS and A level, but especially at A level, the better answers contain clear evidence of analysis and judgement or evaluation. This is particularly the case with answers to those questions that carry

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