Patricia Roccisano Essay
Name: Patricia Roccisano
Title: McDonald’s Healthier Happy Meals Are Just a First Step in a Branding Marathon
Author: Allen Adamson
Date: July 28, 2011
Publicationy: Forbes.com
MM Focus: Branding/Re-invention/New Products/Global Expansion
Abstract: Bill Lamar, Sr. VP and Chief Marketing Officer of McDonald’s is keeping up with the trends of the U.S. by re-inventing the “Happy Meal”. With the addition of McBakery, and nutritious new breakfast inventions, McDonalds 2012 1st quarter net income grew to $1.26 billion. Refurbishing the“Double Arch”restaurants takes brand recognition into global expansion.
Patricia Roccisano
MBA 612 In order to stay ahead of its myriad of competition, McDonald’s {MCD}
Title: McDonald’s Healthier Happy Meals Are Just a First Step in a Branding Marathon
Author: Allen Adamson
Date: July 28, 2011
Publicationy: Forbes.com
MM Focus: Branding/Re-invention/New Products/Global Expansion
Abstract: Bill Lamar, Sr. VP and Chief Marketing Officer of McDonald’s is keeping up with the trends of the U.S. by re-inventing the “Happy Meal”. With the addition of McBakery, and nutritious new breakfast inventions, McDonalds 2012 1st quarter net income grew to $1.26 billion. Refurbishing the“Double Arch”restaurants takes brand recognition into global expansion.
Patricia Roccisano
MBA 612 In order to stay ahead of its myriad of competition, McDonald’s {MCD}