Paul in Brazil
I. EXECUTIVE SUMMARY
II. COMPANY SITUATION
III. WHY GO ABROAD?
IV. INTERNAL COMPETITION STUDY
STRATEGIC MARKETING ANALYSIS
SWOT OF POMME DE PAIN
SWOT OF MAISON KAYSERS
PESTEL ANALYSIS
SWOT OF THE BAKERS
SWOT OF GUERIN
PORTER’S 5 FORCES
INDUSTRY LIFE CYCLE
V. MARKETING STRATEGY ENTERING THE MARKET
EXPORT STRATEGY
ENTRY MODE
DISTRIBUTION CHANEL
LOGISTICS
LEGAL REGULATORY ISSUES
HISTORY
Coming from a long line of farmers, Charlemagne Mayot opens in 1889 in the north of France its first bakery. Edmond- Charlemagne Mayot takes over his father with his wife Victorine. They have a little girl named Suzanne. Suzanne Mayot married Julien Holder after what they open their own bakery in Lille. Francis Holder began working with parents who have taken a famous bakery in Lille that belonged to the family “PAUL", in the Place de Strasbourg. The name is preserved.
Julien Holder died in 1958, and Francis, his son took over the family bakery with her mother and then open a second bakery opened in 1963.
Francis Holder radically transforms the family store by installing the bakehouse and oven directly to the customer view and uses old recipes, which is revolutionary at the time. He also develops PAUL network based on the development of shopping centers that are being built at the time.
In 1985 Paul opened the first bakery outside France, in Barcelona. This was the beginning of the international brand development. Two years later, the brand inaugurate it’s teahouse and offer on-site dining. In 1990, Paul continued its expansion and opened a shop in Nagoya, Japan, their first franchise. Other franchises are then developed abroad: Turkey (1994), Morocco (1998), The Netherlands (1999), UK (2000), Lebanon, UAE, Kuwait, Qatar, Bahrain, Oman (2002-2003), China (2007)...
Bakeries with black fronts make their appearance in
II. COMPANY SITUATION
III. WHY GO ABROAD?
IV. INTERNAL COMPETITION STUDY
STRATEGIC MARKETING ANALYSIS
SWOT OF POMME DE PAIN
SWOT OF MAISON KAYSERS
PESTEL ANALYSIS
SWOT OF THE BAKERS
SWOT OF GUERIN
PORTER’S 5 FORCES
INDUSTRY LIFE CYCLE
V. MARKETING STRATEGY ENTERING THE MARKET
EXPORT STRATEGY
ENTRY MODE
DISTRIBUTION CHANEL
LOGISTICS
LEGAL REGULATORY ISSUES
HISTORY
Coming from a long line of farmers, Charlemagne Mayot opens in 1889 in the north of France its first bakery. Edmond- Charlemagne Mayot takes over his father with his wife Victorine. They have a little girl named Suzanne. Suzanne Mayot married Julien Holder after what they open their own bakery in Lille. Francis Holder began working with parents who have taken a famous bakery in Lille that belonged to the family “PAUL", in the Place de Strasbourg. The name is preserved.
Julien Holder died in 1958, and Francis, his son took over the family bakery with her mother and then open a second bakery opened in 1963.
Francis Holder radically transforms the family store by installing the bakehouse and oven directly to the customer view and uses old recipes, which is revolutionary at the time. He also develops PAUL network based on the development of shopping centers that are being built at the time.
In 1985 Paul opened the first bakery outside France, in Barcelona. This was the beginning of the international brand development. Two years later, the brand inaugurate it’s teahouse and offer on-site dining. In 1990, Paul continued its expansion and opened a shop in Nagoya, Japan, their first franchise. Other franchises are then developed abroad: Turkey (1994), Morocco (1998), The Netherlands (1999), UK (2000), Lebanon, UAE, Kuwait, Qatar, Bahrain, Oman (2002-2003), China (2007)...
Bakeries with black fronts make their appearance in