Paul Rand
AAS COLLEGE
UNIVERSITY OF CENTRAL LANCASHIRE
Department of Art Design & Performance
Course:
Historical Contextual Studies
Semester:
Second
Module:
DD1000
Student Name:
Smaragda Kalliga
Tutor Name:
Anastasia Mavromati (James P. Battersby)
ESSAY: Chose a designer who was influencial in the development of ‘Modernism’ in America, and discuss their work. The master designer Paul Rand provided the best Modernist definition of graphic desegn: ‘To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatiza, to pursuade and perhaps even to amuse. To design is to transform prose into poetry.’
Rand was part of a movement in the 1940’s and 50’s in which American designer’s were coming up with original styles. He was a major figure in this change that had a focus on freeform layouts that were much less structured than prominent European design. Rand used collage, photography, artwork and unique use of type to engage his audience. “Innovation leads one to see the new in the old and distinguishes the ingenious from the ingenuous”
Paul Rand(1914 – 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand’s education included the
Pratt Institute (1929–1932), the Parsons School of Design (1932–1933), and the Art Students League (1933–1934). He was one of the originators of the
Swiss Style of graphic design. From 1956–1969 and beginning again in 1974,
Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities including the logos for IBM and ABC. Rand died of cancer in 1996.
Paul Rand strayed from conventional standards of typography and layout, and started incorporating Swiss style of design into his creations. He merged American visual culture into modern design, incorp rating
UNIVERSITY OF CENTRAL LANCASHIRE
Department of Art Design & Performance
Course:
Historical Contextual Studies
Semester:
Second
Module:
DD1000
Student Name:
Smaragda Kalliga
Tutor Name:
Anastasia Mavromati (James P. Battersby)
ESSAY: Chose a designer who was influencial in the development of ‘Modernism’ in America, and discuss their work. The master designer Paul Rand provided the best Modernist definition of graphic desegn: ‘To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatiza, to pursuade and perhaps even to amuse. To design is to transform prose into poetry.’
Rand was part of a movement in the 1940’s and 50’s in which American designer’s were coming up with original styles. He was a major figure in this change that had a focus on freeform layouts that were much less structured than prominent European design. Rand used collage, photography, artwork and unique use of type to engage his audience. “Innovation leads one to see the new in the old and distinguishes the ingenious from the ingenuous”
Paul Rand(1914 – 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand’s education included the
Pratt Institute (1929–1932), the Parsons School of Design (1932–1933), and the Art Students League (1933–1934). He was one of the originators of the
Swiss Style of graphic design. From 1956–1969 and beginning again in 1974,
Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities including the logos for IBM and ABC. Rand died of cancer in 1996.
Paul Rand strayed from conventional standards of typography and layout, and started incorporating Swiss style of design into his creations. He merged American visual culture into modern design, incorp rating