Paula Deen
Lacey Hughes
BUS 101- 51369
Assignment #1
September 3, 2013
Paula Deen Paula Deens desire to cook has led her to a worldwide celebrity chef. She has built a brand for herself by becoming a part of the Food Network. Paula has become an American icon which gained her a lot of fans and supporters. As she gained her image she opened up multiple restaurants, started cook books, bakery goods, personal magazines, and cook wear. Her brand appeared worldwide in Walmart, Target, Sears, Kmart, Walgreens, and Home Depot. That is until Lisa Jackson one of the general managers at her restaurant filed a race and sex discrimination lawsuit against her. The lawsuit caused her to lose her brand. Paula Deens actions has led her brand to have a negative impact on her now sociocultural and global environment. 1. What did she say? According to huffingtonpost.com “When asked if she wanted black men to play the role of slaves at a wedding she explained she got the idea from a restaurant her husband and her had dined at saying, “The whole entire waiter staff was middle-aged black men, and they had on beautiful white jackets with a black bow tie. “I mean, it was really impressive. That restaurant represented a certain era in America…after the Civil War, during the Civil War, before the Civil War…It was not only black men, it was black women…I would say they were slaves.” (Teeper). When Paula was interviewed by Lisa Jackson lawyer she was asked if she ever used the “n-word” and she responds “yes of course” (Duke).
2. Which external environments impacted the outcome of her statement on her business?
The sociocultural and global environment played a huge role on the outcome of Paula Deens business. A Sociocultural environment is defined as “the customs, mores, values, and demographic characteristics of the society in which an organization functions” and a global environment is defined as “the international forces that affect a business” (Ebert Griffin). When the race and
BUS 101- 51369
Assignment #1
September 3, 2013
Paula Deen Paula Deens desire to cook has led her to a worldwide celebrity chef. She has built a brand for herself by becoming a part of the Food Network. Paula has become an American icon which gained her a lot of fans and supporters. As she gained her image she opened up multiple restaurants, started cook books, bakery goods, personal magazines, and cook wear. Her brand appeared worldwide in Walmart, Target, Sears, Kmart, Walgreens, and Home Depot. That is until Lisa Jackson one of the general managers at her restaurant filed a race and sex discrimination lawsuit against her. The lawsuit caused her to lose her brand. Paula Deens actions has led her brand to have a negative impact on her now sociocultural and global environment. 1. What did she say? According to huffingtonpost.com “When asked if she wanted black men to play the role of slaves at a wedding she explained she got the idea from a restaurant her husband and her had dined at saying, “The whole entire waiter staff was middle-aged black men, and they had on beautiful white jackets with a black bow tie. “I mean, it was really impressive. That restaurant represented a certain era in America…after the Civil War, during the Civil War, before the Civil War…It was not only black men, it was black women…I would say they were slaves.” (Teeper). When Paula was interviewed by Lisa Jackson lawyer she was asked if she ever used the “n-word” and she responds “yes of course” (Duke).
2. Which external environments impacted the outcome of her statement on her business?
The sociocultural and global environment played a huge role on the outcome of Paula Deens business. A Sociocultural environment is defined as “the customs, mores, values, and demographic characteristics of the society in which an organization functions” and a global environment is defined as “the international forces that affect a business” (Ebert Griffin). When the race and