Pay Per Click Advertising Analysis
3.2 Size of business
3.2.1 Pay Per Click Advertising
It is vital for these commercial websites rank highly in search engine result pages because these provide the main entry point to paying customers. Therefore, many businesses turn to using Pay Per Click advertising to achieve high rankings. Pay Per Click is paid advertising, so it needs financial investment. Just like all the investment is companied with risk, for Pay Per Click, if marketing budgets are applied in the wrong area, this could lead to losses and possibly financial ruin (Kritzinger, and Weideman, 2017). Therefore, for these investors (businesses), especially SMEs, there are three main barriers worth a notice when using Pay Per Click advertising.
The first one is that the …show more content…
Use of social media among companies of all sizes has surged so much in recent years that those who do not play that game really are the exception to the rule (Strategic direction, 2015). Therefore, it is no wonder that almost all of companies even from Fortune 500 tend to use social media (Okazaki and Taylor, 2013) as one of their marketing methods. In addition, more small business tend to using social media advertising due to it can help to attract potential consumers and reach existing customers more efficiently and at lower costs (Heini, and Heikki, …show more content…
However, a recent study found that many people do not dislike these advertisements on the social media, but they just choose to ignore these advertisements (Hadija, Barnes, and Hair, 2012). This is a disadvantage of social media advertising, since it is a very passive type of advertisement. These advertisements on the social media are effective only when people notice it or click it. The whole initiative of watching advertisement is totally in the control of the customer. Many people use social media are only focusing on the content they are interested in such as their friends’ updates. So they might ignore these advertisements. However, the good thing is that the majority of people do not hold negative opinion towards these kind of advertisement (Hadija, Barnes, and Hair, 2012), unlike their feelings towards advertisements on the TV or inside of the
3.2.1 Pay Per Click Advertising
It is vital for these commercial websites rank highly in search engine result pages because these provide the main entry point to paying customers. Therefore, many businesses turn to using Pay Per Click advertising to achieve high rankings. Pay Per Click is paid advertising, so it needs financial investment. Just like all the investment is companied with risk, for Pay Per Click, if marketing budgets are applied in the wrong area, this could lead to losses and possibly financial ruin (Kritzinger, and Weideman, 2017). Therefore, for these investors (businesses), especially SMEs, there are three main barriers worth a notice when using Pay Per Click advertising.
The first one is that the …show more content…
Use of social media among companies of all sizes has surged so much in recent years that those who do not play that game really are the exception to the rule (Strategic direction, 2015). Therefore, it is no wonder that almost all of companies even from Fortune 500 tend to use social media (Okazaki and Taylor, 2013) as one of their marketing methods. In addition, more small business tend to using social media advertising due to it can help to attract potential consumers and reach existing customers more efficiently and at lower costs (Heini, and Heikki, …show more content…
However, a recent study found that many people do not dislike these advertisements on the social media, but they just choose to ignore these advertisements (Hadija, Barnes, and Hair, 2012). This is a disadvantage of social media advertising, since it is a very passive type of advertisement. These advertisements on the social media are effective only when people notice it or click it. The whole initiative of watching advertisement is totally in the control of the customer. Many people use social media are only focusing on the content they are interested in such as their friends’ updates. So they might ignore these advertisements. However, the good thing is that the majority of people do not hold negative opinion towards these kind of advertisement (Hadija, Barnes, and Hair, 2012), unlike their feelings towards advertisements on the TV or inside of the