‘The Carrot and the Stick Approach’ described by 19th Century philosopher, Jeremy Bentham, says that motivation can be achieved using a system of rewards (the carrot) and penalties (the stick). The new wage-payment structure in the company can be regarded as ‘the carrot’. Promotion to higher pay grades will be an incentive for employees to carry out their jobs as effectively as possible. Requiring employees to carry out certain tasks outside their main discipline could be regarded as ‘the stick’. Failure to demonstrate sufficient knowledge in these tasks would reduce their chances of being promoted to higher pay grades and so would encourage them to acquire these additional skills.
The ‘Motivator-Hygiene Theory’ put forward by Frederick Herzberg claims that while certain factors such as recognition and responsibility may increase motivation (motivators), others such as company policies, job security and wages (hygiene factors) may not necessarily do so. However, changes to these ‘hygiene factors’ could lead to employees becoming dissatisfied with the job and therefore losing