Researched & Written by Bob Neira
What is payola ? In the American music industry, it is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on music radio, in which the song is presented as being part of the normal day's broadcast. A radio station can play a specific song in exchange for money, but this must be disclosed on the air as being sponsored airtime, and that playing of the song should not be counted as a "regular play." The number of times the songs are played can influence the perceived popularity of a song.
The term Payola is a play on the words "pay" and "Victrola", meaning to bribe to play on the radio Victrola was a phonograph made in the early 1920s by the Victor Talking Machine Company of Camden, New Jersey, and became a word used for radio-phonograph combinations of all types with an enclosed listening horn or speaker in the cabinet, just as Kleenex is used for all facial tissue paper in a box. Payola means a bribe to influence the programming content of a broadcast radio, television or cable television program and is a federal misdemeanor.
HOW DID THE PAYOLA SCANDAL BEGIN?
It actually began in 1958, with the infamous "game show" scandals, in which federal investigators revealed that the wildly popular NBC- TV show "Twenty-One" and "$64,000 Question" were rigged. That scandal led to the investigation of similar practices in radio.
On January 25, 1960…the National Association of Broadcasters proposed that radio disc jockeys accepting payment from record labels for broadcasting particular songs would be charged a $500 fine and spend a year in prison. The practice, known as payola, had provoked an extensive investigation by the National Association of Broadcasters (NAB) .
In May 1960, disc jockey and TV personality Alan Freed, who coined the term "rock 'n' roll," was arrested along with seven other people on suspicion of commercial bribery.