Services Marketing
Submitted by
Introduction
PayPal
• Founded in December 1998, PayPal is a leading global online payment company.
• Purchased by eBay in October 2002.
• Over 100 million registered accounts globally and available in 55 markets.
• PayPal has a local presence in 13 countries outside the US, including UK, Canada, Australia, Austria, Belgium,France, Germany, Italy, Spain, Ireland, Netherlands,Switzerland and China.
• Supports payments in U.S. Dollars, Canadian Dollars,Australian Dollars, Euros, Pounds Sterling,Chinese Yuan
• Regulated by the FSA.
• Passported License to 25 EU countries.
• Becoming a major player in the Merchant (off-eBay) space.
• Our cross border product is unique and dramatically growing in usage.
• PayPal has received over 20 awards for excellence from the technology industry.
PayPal Value Proposition
Safe and secure
• Your financial information is never shared
• The best encryption technology available
• Fraud rates are best in class against reputable benchmarks
• Buyer and Seller Protection, free of charge
Fast
• PayPal payments are instant – fast checkout and payment
means buyers get their items quicker Easy
• Convenient
• Sign up and start using in a few minutes
• Keep track of transactions by going to your online account
• Sellers can accept it both on eBay and their own websites
Issues in the Harvard Case : PayPal Merchant Services
Q1 : Should they accelerate investments in merchant services’ efforts ? How would credit card companies react if PayPal pushed more aggressively for Off eBay business?
Yes,PayPal should accelerate in Merchant Services(off ebay ) because the sector is growing.With more and more people coming on to cyberspace and earning money through transactions,ads,consulting.eBay is just restricted to transaction(sale) and not other money management online.
PayPal has an immense