PayTM FinalReport
Contents
1. Industry Scenario - Global 3
1.1 Segmentation by Geography 3
1.2 Industry Participants 3
1.3 Segmentation by Components 3
1.4 Applications 4
1.5 Key Players 4
1.6 Mobile Wallet Market Dynamics 5
1.6.1 Drivers 5
1.6.2 Restraints 5
1.6.3 Segmentation 5
2 Industry Scenario – India 7
2.1 Recent trends in Mobile Banking 8
2.2 Bharat Bill Payment System (BBPS) 8
2.3 PESTEL ANALYSIS OF INDUSTRY 10
2.3.1 Political 10
2.3.2 Socio-Economic 11
2.3.3 Technology 13
2.3.4 Legal 13
2.4 Porter’s Five Forces 15
2.5 Competitive Profile Matrix 17
3 PayTM 18
3.1 History of Paytm 18
3.2 Timeline of ONE97, PayTM’s Parent Company 18
3.3 Vision 19
3.4 Activities 19
3.4.1 Applies for Payment Bank License 19
3.4.2 Adds Support for Payments to Bank Accounts 20
3.4.3 Raises $575 from Alibaba 20
3.4.4 Work Culture 20
3.4.5 Ties up with Singapore Telecommunications 22
3.4.6 Acquires Mobivite 22
3.4.7 Attracting the Right People 23
3.4.8 On a tie up spree 24
3.4.9 Invests in MobiSwipe Technologies 26
3.5 Activities, Resources and Value 27
3.6 Future Plans 28
3.7 CUSTOMER VALUE PROPOSITION 29
3.7.1 Target Customer 29
3.7.2 Job to be done 29
3.7.3 Offering 29
3.7.4 Revenue Model 29
3.8 External factor Evaluation Matrix 30
4 References 31
1. Industry Scenario - Global
According to the research report by Transparency Market Research - 'Mobile Wallet Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018', the global market of mobile wallet will reach a value of $1,602.4 billion by 2018, with a CAGR of 30.7% during the forecast period of 2012 to 2018.
1.1 Segmentation by Geography
The global mobile wallet market gets a boost from the increasing smartphone penetration, increasing mobile data usage, and government-led initiatives. The convenient and environment-friendly nature of mobile wallet industry also propels the market. The global market for mobile wallet is segmented based on the industry participants, components, consumer type, functionality, and
1. Industry Scenario - Global 3
1.1 Segmentation by Geography 3
1.2 Industry Participants 3
1.3 Segmentation by Components 3
1.4 Applications 4
1.5 Key Players 4
1.6 Mobile Wallet Market Dynamics 5
1.6.1 Drivers 5
1.6.2 Restraints 5
1.6.3 Segmentation 5
2 Industry Scenario – India 7
2.1 Recent trends in Mobile Banking 8
2.2 Bharat Bill Payment System (BBPS) 8
2.3 PESTEL ANALYSIS OF INDUSTRY 10
2.3.1 Political 10
2.3.2 Socio-Economic 11
2.3.3 Technology 13
2.3.4 Legal 13
2.4 Porter’s Five Forces 15
2.5 Competitive Profile Matrix 17
3 PayTM 18
3.1 History of Paytm 18
3.2 Timeline of ONE97, PayTM’s Parent Company 18
3.3 Vision 19
3.4 Activities 19
3.4.1 Applies for Payment Bank License 19
3.4.2 Adds Support for Payments to Bank Accounts 20
3.4.3 Raises $575 from Alibaba 20
3.4.4 Work Culture 20
3.4.5 Ties up with Singapore Telecommunications 22
3.4.6 Acquires Mobivite 22
3.4.7 Attracting the Right People 23
3.4.8 On a tie up spree 24
3.4.9 Invests in MobiSwipe Technologies 26
3.5 Activities, Resources and Value 27
3.6 Future Plans 28
3.7 CUSTOMER VALUE PROPOSITION 29
3.7.1 Target Customer 29
3.7.2 Job to be done 29
3.7.3 Offering 29
3.7.4 Revenue Model 29
3.8 External factor Evaluation Matrix 30
4 References 31
1. Industry Scenario - Global
According to the research report by Transparency Market Research - 'Mobile Wallet Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018', the global market of mobile wallet will reach a value of $1,602.4 billion by 2018, with a CAGR of 30.7% during the forecast period of 2012 to 2018.
1.1 Segmentation by Geography
The global mobile wallet market gets a boost from the increasing smartphone penetration, increasing mobile data usage, and government-led initiatives. The convenient and environment-friendly nature of mobile wallet industry also propels the market. The global market for mobile wallet is segmented based on the industry participants, components, consumer type, functionality, and