Pccw - Become the Leadership Position in Hong Kong of Their Core Busiess
Title: PCCW - Become the Leadership Position in Hong Kong of Their Core Busiess
TABLE OF CONTENTS
INTRODUCTION 1
Company Background 1
Company Objective 2
ENVIRONMENT ANALYSIS 2
CPM Matrix
MARKETING SITUATION ANALYSIS 5
SWOT Analysis 7
BCG Growth-Share Matrix 9
Relative Market Share Position in Industry 13
CONCLUSION 15
RECOMMENDATION 16
APPENDIX 18
REFERENCE 20 INTRODUCTION
COMPANY BACKGROUND
PCCW Limited (PCCW or the Company)is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The company holds majority interest in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including fixed line communication, broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, Now TV. As the provider of Hong Kong’s first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.
Employing approximately 20,900 staff, PCCW maintain a strong presence in Hong Kong, mainland China as well as other parts f the world.
PCCW shares are listed on the Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts (ADR) on the OTC Markets Group Inc. in the US (Ticker: PCWWY). COMPANY OBJECTIVE
The Core Business of the Group are the provision of local, mobile and international telecommunications services, Internet access services, interactive multimedia and pay-TV services.
Our
TABLE OF CONTENTS
INTRODUCTION 1
Company Background 1
Company Objective 2
ENVIRONMENT ANALYSIS 2
CPM Matrix
MARKETING SITUATION ANALYSIS 5
SWOT Analysis 7
BCG Growth-Share Matrix 9
Relative Market Share Position in Industry 13
CONCLUSION 15
RECOMMENDATION 16
APPENDIX 18
REFERENCE 20 INTRODUCTION
COMPANY BACKGROUND
PCCW Limited (PCCW or the Company)is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The company holds majority interest in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including fixed line communication, broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, Now TV. As the provider of Hong Kong’s first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.
Employing approximately 20,900 staff, PCCW maintain a strong presence in Hong Kong, mainland China as well as other parts f the world.
PCCW shares are listed on the Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts (ADR) on the OTC Markets Group Inc. in the US (Ticker: PCWWY). COMPANY OBJECTIVE
The Core Business of the Group are the provision of local, mobile and international telecommunications services, Internet access services, interactive multimedia and pay-TV services.
Our