Pediatric Sports Medicine Swot Analysis

Week 1

Homework Assignment

Chapter 1:

3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.

At the core of the marketing program is the target market, the group of customers whom the organization wishes to attract (Berkowitz, 2011). Potential target markets for a pediatric sports medicine program may be local schools and recreational parks with athletic programs. Many kids participate in sports at their school and/or neighborhood park so the orthopedic group should definitely target its pediatric sports medicine program marketing within these targets.

4. In developing the new pediatric sports medicine program (described above in question 3), what are some of
Children’s Hospital in Boston, Massachusetts, has long been considered an outstanding medical center specializing in the diagnosis and treatment of pediatric problems. This facility is linked academically to the Harvard University Medical School. Conduct a brief SWOT analysis for Children’s Hospital in light of the present health care environment.

A SWOT analysis is vital for any organization because it’s a way of breaking down the organizations strengths and weaknesses including both internal and external environmental factors. A potential internal environmental factor may be being linked to Harvard University and any issues or trend changes with the University could possibly affect the hospital. A potential external environmental factor could include economic, social, an even competitive forces. Luckily according to our textbook, “in the Boston metropolitan area, Children’s Hospital has been recognized as a leader in pediatric care. Although other competitors also provide pediatric service, the differential advantage rests with Children’s Hospital and it’s narrow market focus” (Berkowitz,