Pedigree brand dog food can trace its roots back to 1934, when Mars Confections purchased Chappel Brothers, a dog food company. Chappel specialized in canned meat called “Chappie”, which was unfit for human consumption (and so was sold for dog food). The company encountered difficulties during World War II, when metal for cans wasn’t readily available. Today, Pedigree is now a subsidiary of Mars, Incorporated. Pedigree produces four different pet food products: Pedigree, Whiskas, Kitekat and Pal. Pedigree’s current slogan is “We’re for dogs”.
PEDIGREE DOG FOOD
Pedigree’s dog food formulas have been subject to a lot of criticism. The main reason for this is that the four main ingredients in their formulas include: ground whole wheat, ground whole corn, meat & bone meal and animal fat preserved with BHA. BHA is a preservative (Butylated hydroxyanisole) which may actually be a carcinogen. Other common ingredients include chicken by-product, rice, flavoring, salt, wheat mill run and artificial colors.
PEDIGREE DOG FOOD FORMULAS
Pedigree Weight Maintenance is designed for dogs that require a formula that is lower in fat. The Guaranteed Analysis of this formula contains 25% protein and 7% fat.
Pedigree Puppy Food is designed to be fed to puppies that are less than one year of age. The Guaranteed Analysis of this formula contains 27% protein and 11% fat.
Pedigree Little Champions Puppy Complete is designed to be fed to puppies that are less than one year of age. The Guaranteed Analysis of this formula contains 9% protein and 4% fat.
Pedigree with Lamb & Rice is suitable for all adult dogs. The Guaranteed Analysis of this formula contains 22% protein and 12% fat.
Pedigree with Chicken, Rice, & Vegetables is suitable for all adult dogs. The Guaranteed Analysis of this formula contains 26% protein and 12% fat.
Pedigree Small Breed Mini Crunchy Bites is designed as small kibble to be easier for small breeds to eat. The Guaranteed