Pei Preserve
Introduction
Prince Edward Island Preserve Company is a manufacturing and retail company founded by Bruce McNaughton in 1985. The company manufactures and sells specialty foods with over 80 items made primarily from island produce, including Preserve, sauces and syrups. P.E.I. Preserve products are available through retail, wholesale, mail order catalogues, restaurants and kiosks. Approximately three-quarters of retail sales come from the company’s products. Of these, three-quarters are jam Preserve. The products produced by P.E.I. These preserves are considered of the highest standard of quality with a price attractive to all segments of the marketplace.
Vision – “To produce the best quality preserves in the world.”
Mission – “We, at PEI Preserve strive to enhance the value of life of our customers by providing top quality products as a healthier alternative for our consumers in a professional, effective and efficient way.”
Problem Statement
P.E.I. Preserve Co. is suffering from financial loss due to over and unrelated diversification as well as geographic isolation from both the suppliers and consumers that would allow the company to grow.
Objectives
Financial – Increase sales growth 20% by increasing our market share in North American in the next 2 years.
Strategic – Strengthen the brand preference in Japan and US and add additional markets for its products.
Symptoms
P.E.I. Preserve is running inefficiently on a number of different levels
1. Shortage of raw inputs
2. Long shipping lead times
3. Lack of marketing the brand image
4. Over diversified in non-core activities
5. Over diversified product line
P.E.I. Preserve’s problem of over diversifying is causing management to be distracted from their core competency of jam production. With over 80 items in their product line and more expected in the future, P.E.I. Preserve has been prevented from reaching economies of scale in jam production. The abundance in efficient operations with the
Prince Edward Island Preserve Company is a manufacturing and retail company founded by Bruce McNaughton in 1985. The company manufactures and sells specialty foods with over 80 items made primarily from island produce, including Preserve, sauces and syrups. P.E.I. Preserve products are available through retail, wholesale, mail order catalogues, restaurants and kiosks. Approximately three-quarters of retail sales come from the company’s products. Of these, three-quarters are jam Preserve. The products produced by P.E.I. These preserves are considered of the highest standard of quality with a price attractive to all segments of the marketplace.
Vision – “To produce the best quality preserves in the world.”
Mission – “We, at PEI Preserve strive to enhance the value of life of our customers by providing top quality products as a healthier alternative for our consumers in a professional, effective and efficient way.”
Problem Statement
P.E.I. Preserve Co. is suffering from financial loss due to over and unrelated diversification as well as geographic isolation from both the suppliers and consumers that would allow the company to grow.
Objectives
Financial – Increase sales growth 20% by increasing our market share in North American in the next 2 years.
Strategic – Strengthen the brand preference in Japan and US and add additional markets for its products.
Symptoms
P.E.I. Preserve is running inefficiently on a number of different levels
1. Shortage of raw inputs
2. Long shipping lead times
3. Lack of marketing the brand image
4. Over diversified in non-core activities
5. Over diversified product line
P.E.I. Preserve’s problem of over diversifying is causing management to be distracted from their core competency of jam production. With over 80 items in their product line and more expected in the future, P.E.I. Preserve has been prevented from reaching economies of scale in jam production. The abundance in efficient operations with the