Pelican Store
Case 1: Pelican Stores
Pelican stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named “data pelican stores. The propriety card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon Customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop as its stores.
Pelican’s management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount Coupons.
In the spreadsheet data file Items refers to the total number of items purchased and “Net Sales” refers to the total amount ($) charged to the credit card.
Prepare a statistical report (as guided by your lecturer and the information provided to you), and use the method of descriptive statistics you learned so far to summarize the data and comment on your findings. At minimum your report should include the followings: a) What are the variables in this sample data, and what are the types of these variables? b) What are the descriptive statistics on net sales (for all customers) and on net sales by various classifications of customers? c) Descriptive statistics concerning the relationship between age and net sales. d) Use graphs (histograms, bar chart, pie charts etc) and tables where appropriate to summarize and
Pelican stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named “data pelican stores. The propriety card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon Customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop as its stores.
Pelican’s management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount Coupons.
In the spreadsheet data file Items refers to the total number of items purchased and “Net Sales” refers to the total amount ($) charged to the credit card.
Prepare a statistical report (as guided by your lecturer and the information provided to you), and use the method of descriptive statistics you learned so far to summarize the data and comment on your findings. At minimum your report should include the followings: a) What are the variables in this sample data, and what are the types of these variables? b) What are the descriptive statistics on net sales (for all customers) and on net sales by various classifications of customers? c) Descriptive statistics concerning the relationship between age and net sales. d) Use graphs (histograms, bar chart, pie charts etc) and tables where appropriate to summarize and