Penneys Pestel
S.W.O.T. Analysis of Primark
Strength
Primark offers high street quality clothes for cheap prices and quality services to attract its customers and it also provides clothing for all ages and sexes.
The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights, their production of goods and bringing businesses together to work on labour rights issues.
TNS ranks Primark as Great Britain’s second largest clothing retailer by Volume in terms of market share.
Weakness
Primark has little in terms of expression and communication as it does not advertise which is an advantage to its competitor’s.
Other issues were with poor working conditions and disvaluing workers rights.
S.W.O.T Analysis Contd…
Opportunities
To provide high quality clothes to fashion conscious people.
They now have an opportunity to share their high quality products and services overseas.
Threats
The company can also have problems in the area of advertising as they do not have any advertising whilst their competitors do.
Primark’s threats are the competition with other companies such as
M&S, Next, Zara and H&M etc. who are already very well established.
P.E.S.T. Analysis of Primark
Political Factors
Primark’s business operations are the aid of government policies and regulation for example providing proper working environment for their workers.
For dealing with workers and for improving their working conditions, the company is part of the Ethical Trading Initiative (ETI).
Primark’s energy consumption in UK is sourced against the green power generated and sold into the grid by British Sugar.
Economical Factors
The company targets the young Consumer’s especially the under 35’s.
In 2008, Primark has now opened over 12 new stores and has now moved its business around Europe.
Social Factors
Primark has received several awards for being
Strength
Primark offers high street quality clothes for cheap prices and quality services to attract its customers and it also provides clothing for all ages and sexes.
The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights, their production of goods and bringing businesses together to work on labour rights issues.
TNS ranks Primark as Great Britain’s second largest clothing retailer by Volume in terms of market share.
Weakness
Primark has little in terms of expression and communication as it does not advertise which is an advantage to its competitor’s.
Other issues were with poor working conditions and disvaluing workers rights.
S.W.O.T Analysis Contd…
Opportunities
To provide high quality clothes to fashion conscious people.
They now have an opportunity to share their high quality products and services overseas.
Threats
The company can also have problems in the area of advertising as they do not have any advertising whilst their competitors do.
Primark’s threats are the competition with other companies such as
M&S, Next, Zara and H&M etc. who are already very well established.
P.E.S.T. Analysis of Primark
Political Factors
Primark’s business operations are the aid of government policies and regulation for example providing proper working environment for their workers.
For dealing with workers and for improving their working conditions, the company is part of the Ethical Trading Initiative (ETI).
Primark’s energy consumption in UK is sourced against the green power generated and sold into the grid by British Sugar.
Economical Factors
The company targets the young Consumer’s especially the under 35’s.
In 2008, Primark has now opened over 12 new stores and has now moved its business around Europe.
Social Factors
Primark has received several awards for being