Pensonic
1.0 Company Background
“Pensonic Holdings Berhad is a company which engaged in the manufacture, assembly, sale and distribution of electrical and electronic appliances in Malaysia. It is founded in 1965 by Dato' Sri Chew Weng Khak in Balik Pulau, Penang. Today, Pensonic has established its business presence in 27 countries worldwide. ” 1
Pensonic Holdings Berhad is a family-owned business that carrying bureaucratic management as Dato' Sri Chew Weng Khak is the executive chairman, Chew Chuon Jin, eldest son of Dato' Sri Chew Weng Khak is the managing director whereas Mr Chew Chuon Ghee, second son of Dato' Sri Chew Weng Khak plays the role as executive director that involved in ownership and management of Pensonic Holdings Berhad.
“Pensonic always holds a strong belief in its own policy that Pensonic is committed to deliver quality products and services in meeting customers’ satisfaction, and to always consolidate its position as the leader in quality and reliability. The reliability of the product is achieved through constant product improvement generated from Research and Development headed by a team of qualified engineers and highly trained technicians and better quality materials for use in the production.”
2.0 Analysis
2.1 Environment
General Environment Analysis Political * Myanmar government establish friendlier policies to attract foreign investment * Malaysia is one of the members of ASEAN Free Trade Area (AFTA), this creates an opportunities for Pensonic to distributed and supplied to ASEAN. | Economic * Pensonic active participant in Economy Transformation Program * Pensonic offering opinion and suggestion for support of SMI or SME * Pensonic assist the Government in formulating in brand building | Social * Research and Development (R&D) to meet the demand of customers in Malaysia and foreign countries. * Different country, different social cultural challenges and different acceptance of imported goods. | Technology *
“Pensonic Holdings Berhad is a company which engaged in the manufacture, assembly, sale and distribution of electrical and electronic appliances in Malaysia. It is founded in 1965 by Dato' Sri Chew Weng Khak in Balik Pulau, Penang. Today, Pensonic has established its business presence in 27 countries worldwide. ” 1
Pensonic Holdings Berhad is a family-owned business that carrying bureaucratic management as Dato' Sri Chew Weng Khak is the executive chairman, Chew Chuon Jin, eldest son of Dato' Sri Chew Weng Khak is the managing director whereas Mr Chew Chuon Ghee, second son of Dato' Sri Chew Weng Khak plays the role as executive director that involved in ownership and management of Pensonic Holdings Berhad.
“Pensonic always holds a strong belief in its own policy that Pensonic is committed to deliver quality products and services in meeting customers’ satisfaction, and to always consolidate its position as the leader in quality and reliability. The reliability of the product is achieved through constant product improvement generated from Research and Development headed by a team of qualified engineers and highly trained technicians and better quality materials for use in the production.”
2.0 Analysis
2.1 Environment
General Environment Analysis Political * Myanmar government establish friendlier policies to attract foreign investment * Malaysia is one of the members of ASEAN Free Trade Area (AFTA), this creates an opportunities for Pensonic to distributed and supplied to ASEAN. | Economic * Pensonic active participant in Economy Transformation Program * Pensonic offering opinion and suggestion for support of SMI or SME * Pensonic assist the Government in formulating in brand building | Social * Research and Development (R&D) to meet the demand of customers in Malaysia and foreign countries. * Different country, different social cultural challenges and different acceptance of imported goods. | Technology *