KFC is popular world famous chicken chain restaurants, which serves 12 million peoples a day around the world. KFC is second in sale next to Mc Donald in foreign scale. In this paper I have done SWOT and PEST for KFC. I have also mentioned the recruitment and selection process of KFC in this paper.
TABLE OF CONTENT:
INTRODUCTION - 1
RESEARCH AND METHODOLOGY - 1
MAIN FINDINGS - 2
3.1 PEST ANALYSIS - 2
3.1.1 POLITICAL FACTORS - 2
3.1.2 ECONOMICAL FACTORS - 2
3.1.3 SOCIAL FACTORS - 3
3.1.4 TECHONOLOGICAL FACTORS - 3
3.2 SWOT ANALYSIS - 4
3.2.1 STRENGTH - 4
3.2.2 WEAKNESS - 4
3.2.3 OPPORTUNITY - 5
3.2.4 THREATS - 6
4. RECUIRMENT AND SELECTION PROCESS - 6
4.1 JOB DESCRIPTION - 7
4.2 CANDIDATE DESCRIPTION - 8
4.3 SELECTION METHOD - 9
5. CONCLUSION - 9
6. RECOMMENDATION - 9
7. REFERENCES - 10
8. BIBLIOGRAPHY - 10
1. INTRODUCTION:
KFC Corporation has its headquarters in Louisville, Kentucky. It is the world 's most popular chains of chicken restaurant. KFC specializes in several Original Recipes with home style side offerings; its competitors are not able to provide their customers.
Every day, nearly twelve million customers are served around the world. KFC functions more than
5,200 restaurants in the US and more than 15,000 restaurants around the world. KFC 's famous for its original recipe chicken made with the same great taste Colonel Harland Sanders created with 11 herbs more than fifty years ago. Customers around the world enjoys over 300 other products from a chunky chicken pot pie in the United States to a fish fillet sandwich in Pakistan to a salmon sandwich in Japan
(KFC Official Site, 2010). KFC is one the world’s best known and loved brands today. KFC is ranked
239 in the fortune 500 list, with revenue excess $11 billion, but this would not have been possible without its employees. KFC’s HRM practices are the topic of discussion for
References: chicken pot pie in the United States to a fish fillet sandwich in Pakistan to a salmon sandwich in Japan (KFC Official Site, 2010) describes as the data’s that has been already collected for various reasons and is instantly available for use (Allen Rubin and Earl Babbie, 2007) other important part of KFC’s strategy. [quick MBA , 2010] 3.1.1 POLITICAL FACTORS plastic money i.e. credit and debit cards. [Learn marketing, 2010] 3.1.3 SOCIAL FACTORS