Pepsi 3years Planning Strategy
STRATEGIC PLAN – PepsiCo, 2009
CONTENTS
1.0 INTRODUCTION PEPSICO.
2.0 STRATEGIC PLAN & FOCUS
3.0 CRITICAL PROBLEM SCENARIO
4.0 SALES GROWTH
5.0 COMPETITOR
6.0 ALTERNATIVE EVALUATION
7.0 STRATEGIC DECISION
8.0 CRITICAL PROBLEM & DECISION ANALYSIS
9.0 STRATEGIC ACTION PLANS TO ADDRESS THE PROBLEM
10.0 CONCLUSION
11.0 REFERENCES
1.0 INTRODUCTION: PEPSICO.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist and quickly became a popular drink with some 300 bottlers by the start of World War I.
Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W.Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. PepsiCo is organized using three strategic business units of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International.
2.0 STRATEGIC PLAN AND FOCUS
Corporate Mission: PEPSICO.
“Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity”.
Proposed of Corporate Mission: PepsiCo.
Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages through stores as well as our official website. We
CONTENTS
1.0 INTRODUCTION PEPSICO.
2.0 STRATEGIC PLAN & FOCUS
3.0 CRITICAL PROBLEM SCENARIO
4.0 SALES GROWTH
5.0 COMPETITOR
6.0 ALTERNATIVE EVALUATION
7.0 STRATEGIC DECISION
8.0 CRITICAL PROBLEM & DECISION ANALYSIS
9.0 STRATEGIC ACTION PLANS TO ADDRESS THE PROBLEM
10.0 CONCLUSION
11.0 REFERENCES
1.0 INTRODUCTION: PEPSICO.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist and quickly became a popular drink with some 300 bottlers by the start of World War I.
Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W.Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. PepsiCo is organized using three strategic business units of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International.
2.0 STRATEGIC PLAN AND FOCUS
Corporate Mission: PEPSICO.
“Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity”.
Proposed of Corporate Mission: PepsiCo.
Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages through stores as well as our official website. We
References: www.pepsicobeveragefacts.com/# www.pepsico.com/ en.wikipedia.org/wiki/PepsiCo www.slideshare.net/chinamouli/pepsi-marketing-management Annual Report PepsiCo’s 2006 to 2008