Pepsi

Satisfactory Essays

Open Document

Open Document

View Writing Issues

6637 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Pepsi

Initial Report Of SIP
By
Anand Prakash Pandey
(5024)
Of
VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANAGEMENT
Under the Guidance of
Prof. Vishwanath A PROHECT REPORT
Submitted to the Faculty of Business Management In partial fulfillment of requirements For the award of the Post Graduation Diploma In Management 15 May 2010

R J Corp
Company Profile:- Type- Public (BSE)Industry- Food Beverages (Alcoholic & Non-alcoholic)Country of origin- IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite- www.rjcorp.in |

About The company

RJ Corp is a well diversified Indian MNC, with business interests in soft beverages, breweries, real estate, hospitality, healthcare, education, dairy, food service and retail, with an annual turnover of over 15 billion rupees.

The first sign of economic liberalization signaled the entry of Pepsi into India in 1991, and with it started the journey of partnering Pepsi in their beverages business in India through its existing plant at Agra under Agra Beverages Corporation Ltd.

In 1993 Devyani Beverages Ltd was set up to take the Pepsi bottling operations forward with the first plant at in Greater

Continue Reading

You May Also Find These Documents Helpful

Powerful Essays
Tjx Companies Annual Report Summary
- 1729 Words
- 7 Pages
Tjx Companies Annual Report Summary

"The TJX Companies, Incorporated - Company Report US." IBISWorld. Hemscott, Jan. 2010. Web. 30 May…
- 1729 Words
- 7 Pages
Powerful Essays

Read More
Good Essays
Coke and Pepsi Learn to Compete in India
- 964 Words
- 4 Pages
Coke and Pepsi Learn to Compete in India

2) Based on Indian laws, outside investment cannot use their original brand name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became “Coca-Cola India”. For Pepsi, its products were promoted under the name of “Lehar Pepsi”.…
- 964 Words
- 4 Pages
Good Essays

Read More
Powerful Essays
Coco Cola Case
- 2481 Words
- 10 Pages
Coco Cola Case

The company we have chosen is Coco Cola India. Coca-Cola India Private Limited re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.3 million retailers. Today, their products are the leading brands in most beverage segments. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Fanta Apple, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and Nestea Iced tea, the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients).…
- 2481 Words
- 10 Pages
Powerful Essays

Read More
Best Essays
Pepsico Strategy
- 5589 Words
- 23 Pages
Pepsico Strategy

Pepsi Co is engaged in manufacturing, marketing and distribution of food and beverages which includes carbonated, non carbonated drinks, snacks and grains. Its main competencies are its marketing and distribution network, it does not believe in competing with its competitors but rather defines its own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The company selects is own internal strengths and tries to capitalize on them, it also seeks for improving upon its opportunities and find ways to combat its threats. Pepsi being having the second major share in the F&B industry is constantly developing new products to improve its competitive edge and improve its efficiency.…
- 5589 Words
- 23 Pages
Best Essays

Read More
Powerful Essays
Revenue and Strategic Management Group
- 6479 Words
- 26 Pages
Revenue and Strategic Management Group

One billion times a day, in 200 countries and territories around the world, PepsiCo provides consumers with affordable, aspirational and authentic foods and beverages. PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. Pepsico is world renowned brand it is very well organized multinational company which operate almost all over the world. It produces one of the best carbonated drink in the world. Pepsico is a symbol of hygiene, quality and serving all over the world. Pepsico is producing aerated drinks for more than 100 year and it has dominated the world market for long time. PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. Soft drinks witnesses’ healthy growth in India .The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. Headquartered in Purchase, New York,…
- 6479 Words
- 26 Pages
Powerful Essays

Read More
Powerful Essays
Case Study of Pepsi Marketing Strategies
- 10955 Words
- 44 Pages
Case Study of Pepsi Marketing Strategies

I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management................................................................ 3.4 Diverse Product Portfolio ……………………………………… IV Soft Drink Market In India………………………………………………… V Consumer Habits And Practices…………………………………………… VI The Market Survey………………………………………………………… 6.1 Market Segmentation………………………………………………….. 6.1.1 Route Market………………………………………………….. 6.1.2 Home Market………………………………………………….. 6.1.3 At Work Market……………………………………………….. 6.2 Target Market…………………………………………………………. 6.2.1 Target Segment – Youth………………………………………. 6.3 Market Share………………………………………………………….. 6.4 Distribution Network…………………………………………………. 6.4.1 Distribution in Rural Areas: The Hub and Spoke Model........... 6.4.2 Distribution in Urban Areas: Direct Store Distribution............. 6.4.3 Distribution Strategy………………………………………...... VII Branding Strategy………………………………………………………….. 7.1 Attributes for a Strongest Brand Share………………………... VIII Marketing Strategies………………………………………………………. 8.1 A Unique Pricing Strategy “Chota Pepsi”……………………….. 8.2 Online Advertising………………………………………………. 8.2.1 Pepsi zone……………………………………………….. 8.3 Oye Bubbly! ………………………………………………… 8.3.1 Review Of Oye Bubbly Campaign…………………….. 8.3.2 Oye Bubbly & Yahoo Tie-Up…………………………... 8.4 Pepsi Blue Billion ………………………………………………. 8.5 Pepsi Toss Ka Boss …………………………………………… 8.6 Pepsi Gold………………………………………………………. 8.7 Pepsi Café Chino ……………………………………………….. 8.8 Youngistan Campaign…………………………………………... 8.9 Pepsi First Ball Ka Captain……………………………………... 8.10 Pepsi’s Rural Marketing Strategy……………………………….. IX…
- 10955 Words
- 44 Pages
Powerful Essays

Read More
Good Essays
Reliance Industries Ltd.
- 1259 Words
- 6 Pages
Reliance Industries Ltd.

Today, Reliance Industries Limited, led by its Chairman and Managing Director Mukesh D. Ambani is India's largest private sector company in all major financial parameters with revenues of $16.7 billion, cash profit of $2.8 billion, net profit of $1.7 billion, net worth of $9.2 billion and total assets of $18.4 billion. It covers the entire energy value chain, starting with oil and gas and continuing on through refining, petrochemicals, chemical intermediates and textiles.…
- 1259 Words
- 6 Pages
Good Essays

Read More
Good Essays
Dhirubhai Ambani and Reliance- Leadership
- 4149 Words
- 17 Pages
Dhirubhai Ambani and Reliance- Leadership

The 6th of July 2002 was a black day in the Indian corporate history. The Founder and Chairman of the Reliance group of Industries (Reliance), Dhirajlal Hirachand Ambani (Dhirubhai) died after a 13 day battle for survival. A perfect combination of entrepreneurship and leadership, Dhirubhai transformed Reliance from a company with a turnover of Rs 640 million in 1976, to one with a turnover of Rs 620 billion in 2002. Starting with a small textile mill in Naroda, in 1966, Dhirubhai took Reliance into various areas like petrochemicals, polyester filament yarn, oil and gas exploration and production, refining and marketing of petroleum, textiles, power, telecom services, information management and financial services (Refer Exhibit I for Reliance Group of Companies).…
- 4149 Words
- 17 Pages
Good Essays

Read More
Powerful Essays
Coke pesticide crisis
- 3452 Words
- 14 Pages
Coke pesticide crisis

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 2.2 million retailers. The Coca-Cola system in India has already invested USD 2 Billion till 2011, since its re-entry into India. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1, 50,000 people in related industries through its vast procurement, supply and distribution system.…
- 3452 Words
- 14 Pages
Powerful Essays

Read More
Good Essays
Study on Bajaj
- 574 Words
- 3 Pages
Study on Bajaj

Rahul Bajaj today heads the Group. He has been the chief Executive Officer of Bajaj since 1968 and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized and international forums. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.…
- 574 Words
- 3 Pages
Good Essays

Read More
Satisfactory Essays
kar lo dinuya mutthi mein
- 864 Words
- 4 Pages
kar lo dinuya mutthi mein

I have chosen this company to submit my term paper as it always fascinated me. Dhirubhai Ambani (1932-2002) started the Reliance Commercial Corporation in a 350 Sq. Ft. room with a telephone, one table and three chairs.…
- 864 Words
- 4 Pages
Satisfactory Essays

Read More
Good Essays
pepsico case study
- 867 Words
- 4 Pages
pepsico case study

In 1991, Pepsi Co decided to enter a joint venture with Myanmar Golden Star Co, a Burmese owned company by Burmese businessmen named Thein Tun. Myanmar Golden Star would own 60 percent of the venture. This included setting up a bottling plant with 10 year licence to bottle and distributes PepsiCo-owned products in Burma, including Pepsi Cola, 7 up, and Miranda soft drinks.…
- 867 Words
- 4 Pages
Good Essays

Read More
Good Essays
Pepsi Co
- 439 Words
- 2 Pages
Pepsi Co

Mr Bharat has given the ASM , contact numbers of his counterparts from the other 2 Divisions based in Chandigarh. He was asked to be in daily touch with his RSM and…
- 439 Words
- 2 Pages
Good Essays

Read More
Satisfactory Essays
Marketing Strategies of Pepsi Essay Example
- 361 Words
- 2 Pages
Marketing Strategies of Pepsi Essay Example

Eastern Europe, Mexico, china, Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such, Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as packaging, marketing and advertising. The rationale behind this is that customers deserve better quality products and so quality controls are realized in manufacturing and bottling process, packaging and from warehouses to store shelves. Pepsi markets its products on the basis of localization process wherein local bottlers determine which products to pact and sell in their territory based on local consumer demand and other market factors. Pepsi has balance of promotions and communicates through celebrity endorsers as well as on the Internet, newspaper and sponsorships. Finally, Pepsi promotes its brands in supermarkets through keeping discounts and great prizes to grab the attention of buyers.…
- 361 Words
- 2 Pages
Satisfactory Essays

Read More
Satisfactory Essays
reliance
- 300 Words
- 2 Pages
reliance

it is a subsidiary of the Reliance Group established in 2004 with Mr. Anil Ambani being the President and Vinod Sawhny being the CEO.…
- 300 Words
- 2 Pages
Satisfactory Essays

Read More

Related Topics