Pepsi Co
COMPANY BACKGROUND
Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960, but they did not do well at that time. So they packed off and went back. In 1969, Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they became the market leaders in the beverage industry in Pakistan. As today, Pepsi has an average 72% of market share as compared to 22% of Coke in Pakistan. Hence, Pepsi is the market leader and a major player in the beverage industry.
MISSION STATEMENT
The mission statement of Pepsi is to continue being the No.1 beverage company in Pakistan.
MARKETING ENVIRONMENT OF THE COMPANY
ENVIRONMENT:
Pepsi has a big tough competitive environment and it affects Pepsi in a very pressurized way and they have to cope up with that pressure to maintain their position in the market and good relationship with its target customers.
Basically environments are of two types: ➢ Micro Environment ➢ Macro Environment
MICRO ENVIRONMENT:
The microenvironment of the company consists of the following 6 elements. They are: • The company • Suppliers • Marketing channel firms • Customer markets • Competitors • Publics
The above-mentioned elements are closely related to the company that affects its ability to serve its customers.
THE COMPANY:
To design marketing plans, the company Pepsi has interrelated groups, which forms the internal environment. These groups are as follows:
• Top management:
As Pepsi is a Pvt. Ltd company, so firstly, they have the board of directors. Under them they have CE (Chief Executive), who is there to implement the policies as desired or design by the board of
Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960, but they did not do well at that time. So they packed off and went back. In 1969, Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they became the market leaders in the beverage industry in Pakistan. As today, Pepsi has an average 72% of market share as compared to 22% of Coke in Pakistan. Hence, Pepsi is the market leader and a major player in the beverage industry.
MISSION STATEMENT
The mission statement of Pepsi is to continue being the No.1 beverage company in Pakistan.
MARKETING ENVIRONMENT OF THE COMPANY
ENVIRONMENT:
Pepsi has a big tough competitive environment and it affects Pepsi in a very pressurized way and they have to cope up with that pressure to maintain their position in the market and good relationship with its target customers.
Basically environments are of two types: ➢ Micro Environment ➢ Macro Environment
MICRO ENVIRONMENT:
The microenvironment of the company consists of the following 6 elements. They are: • The company • Suppliers • Marketing channel firms • Customer markets • Competitors • Publics
The above-mentioned elements are closely related to the company that affects its ability to serve its customers.
THE COMPANY:
To design marketing plans, the company Pepsi has interrelated groups, which forms the internal environment. These groups are as follows:
• Top management:
As Pepsi is a Pvt. Ltd company, so firstly, they have the board of directors. Under them they have CE (Chief Executive), who is there to implement the policies as desired or design by the board of