Pepsi Company
PEPSICO, INC.
(Case Analysis)
Presentation Date
November 29th 2011
Table of Contents INTRODUCTION 4 BACKGROUND 4 Vision Statement 4 Mission Statement 5 History/ Timeline 5 Industry 6 Company Overview 6 SWOT ANALYSYS 7 Strengths 7 Weakness 8 Opportunities 8 Threats 8 EXTERNAL ENVIROMENT 8 Demographic influences 8 Political influences 9 Economic influences 9 Sociocultural influences 9 Technological influences 10 External Environment: Industry Analysis (Dess and Lumpkin, 2003; Porter, 1980) 10 Five Forces Analysis 11 External Environment: Strategic Group (Major Competitors) 12 Coca-Cola, Inc. 12 Kraft-Food Company, Inc. 13 Evaluation of the Balanced Scoreboard 13 Evaluation of RBV 14 FINANCIAL ANALYSYS 15 PROBLEM STATEMENT 17 Problem Statement #1 17 Problem Statement #2 18 Problem Statement #3 18 Alternative Solutions (Strategies) 19 Alternative Solution #1 19 Alternative Solution #2 20 Alternative Solution #3 20 Recommendation/implementation 21 Conclusion 21 References 23 APPENDIX A – SWOT ANALYSIS 27 Appendix B - GRAND STRATegy MATRIX (David, 2005) 28 APPENDIX C - FINANCIAL RATIOS 29 APPENDIX D - RESOURCE-BASED VIEW OF THE FIRM 31 Appendix e - balanced scorecard 32
INTRODUCTION
PEPSICO is an American multination corporation headquartered in Purchase, New York. It is one of the largest corporations in beverages and foods industry all over the globe. They are majoring in manufacturing, marketing and distribution grain-based snacks, as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi, Diet Pepsi, Gatorade, Lay and Tropicana. They employ about 285,000 people and its CEO is Indra Nooyi.
This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
(Case Analysis)
Presentation Date
November 29th 2011
Table of Contents INTRODUCTION 4 BACKGROUND 4 Vision Statement 4 Mission Statement 5 History/ Timeline 5 Industry 6 Company Overview 6 SWOT ANALYSYS 7 Strengths 7 Weakness 8 Opportunities 8 Threats 8 EXTERNAL ENVIROMENT 8 Demographic influences 8 Political influences 9 Economic influences 9 Sociocultural influences 9 Technological influences 10 External Environment: Industry Analysis (Dess and Lumpkin, 2003; Porter, 1980) 10 Five Forces Analysis 11 External Environment: Strategic Group (Major Competitors) 12 Coca-Cola, Inc. 12 Kraft-Food Company, Inc. 13 Evaluation of the Balanced Scoreboard 13 Evaluation of RBV 14 FINANCIAL ANALYSYS 15 PROBLEM STATEMENT 17 Problem Statement #1 17 Problem Statement #2 18 Problem Statement #3 18 Alternative Solutions (Strategies) 19 Alternative Solution #1 19 Alternative Solution #2 20 Alternative Solution #3 20 Recommendation/implementation 21 Conclusion 21 References 23 APPENDIX A – SWOT ANALYSIS 27 Appendix B - GRAND STRATegy MATRIX (David, 2005) 28 APPENDIX C - FINANCIAL RATIOS 29 APPENDIX D - RESOURCE-BASED VIEW OF THE FIRM 31 Appendix e - balanced scorecard 32
INTRODUCTION
PEPSICO is an American multination corporation headquartered in Purchase, New York. It is one of the largest corporations in beverages and foods industry all over the globe. They are majoring in manufacturing, marketing and distribution grain-based snacks, as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi, Diet Pepsi, Gatorade, Lay and Tropicana. They employ about 285,000 people and its CEO is Indra Nooyi.
This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
References: 1. Blatchford, J. (2011, January 19). Pepsico – Environmental Sustainability. Retrieved November 12, 2011, from Manifested Marketing: http://manifestedmarketing.com/2011/01/19/pepsico-environmental-sustainability/ 2 7. Economist Print Editon. (December 14, 2005). Things go worse with Coke. Economist . 11. Field, N. (September 20, 1011). Pepsi loses ground in American cola wars. The New Zealand Herald . 12. FundingUniverse. (n.d.). PepsiCo, Inc. Company Histories. Retrieved November 8, 2011, from FundingUniverse: http://www.fundinguniverse.com/company-histories/PepsiCo-Inc-Company-History.html 13 16. Martin, R. (1997, February 3). PepsiCo to divest all chain holdings; spin-off would create mega corporation. Retrieved November 12, 2011, from National Restaurants News: http://findarticles.com/p/articles/mi_m3190/is_n5_v31/ai_19089476/ 17 18. Mote, D. (n.d.). Marketing Benefits. Retrieved November 12, 2011, from Reference For Business: http://www.referenceforbusiness.com/encyclopedia/Man-Mix/Marketing.html#b 19 20. PepsiCo. (n.d.). PepsiCo - Our History. Retrieved November 12, 2011, from Pepsico: http://www.pepsico.com/Company/Our-History.html 21 22. PepsiCo. (2009). PepsiCo 2009 Annual Report. Retrieved November 10, 2011, from PesiCo Investors: http://www.pepsico.com/Investors/Annual-Reports.html 23 24. PepsiCo. (n.d.). PepsiCo Investors. Retrieved November 7, 2011, from Pepsico: http://www.pepsico.com/Investors.html 25 26. Sheikh, U. (2009, September 20). Pepsi Marketing Report. Retrieved November 12, 2011, from Docstoc: http://www.docstoc.com/docs/10545397/Pepsi-Marketing-Report 27 28. Soda Museum. (n.d.). The History of PepsiCo. Retrieved November 10, 2011, from SodaMusem: http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 29 30. World New. (n.d.). PepsiCo Enviromental. Retrieved November 12, 2011, from WN: http://wn.com/PepsiCo_Environmental 31 32. Zellner, W. (August 24, 1992). Frito-Lay Is Munching on the Competition. Business Week , 52--53. Appendix B - GRAND STRATegy MATRIX (David, 2005) Quadrant IV