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Pepsi Next

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Pepsi Next
Title:
Can Pepsi's mid-cal Next revive its cola category? (cover story)
Authors:
ZMUDA, NATALIE
Source:
Advertising Age, 4/4/2011, Vol. 82 Issue 14, p1-90, 2p
Document Type:
Article
Subject Terms:
PRODUCT launches
MARKETING strategy
NEW product development
PEPSICO Inc. -- Marketing
SOFT drinks -- Marketing
COLA drinks
Abstract:
The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink is a so-called mid-calorie soft drink sweetened with a blend of high-fructose corn syrup and artificial sweetener. The launch is considered in terms of PepsiCo's attempts to reverse a decline in the market share of its cola soft drinks.
Lexile:
1350
Full Text Word Count:
1028
ISSN:
00018899
Accession Number:
59780598
Persistent link to this record (Permalink): https://ezp.lib.unimelb.edu.au/login?url=https://search-ebscohost-com.ezp.lib.unimelb.edu.au/login.aspx?direct=true&db=f5h&AN=59780598&site=eds-live Cut and Paste:
<A href="https://ezp.lib.unimelb.edu.au/login?url=https://search-ebscohost-com.ezp.lib.unimelb.edu.au/login.aspx?direct=true&db=f5h&AN=59780598&site=eds-live">Can Pepsi's mid-cal Next revive its cola category?</A>
Database:
MasterFILE Premier

Can Pepsi's mid-cal Next revive its cola category?
Soft-drink giant to launch 60-calorie line this summer
In a bid to stem the cola exodus, PepsiCo will give mid-calorie colas another shot with a new product coming this summer.
The soft-drink giant plans to launch in July or August a 60-calorie-per-can cola dubbed Pepsi Next, according to Beverage Digest. It's expected to be sweetened with a blend of high-fructose corn syrup and artificial sweeteners.
It'll be the brand's third try at such a product, and the key to success will be articulating where Pepsi Next fits in an ever-expanding portfolio of Pepsi sodas.
PepsiCo declined to comment but John
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