Pepsi Project Report
A SUMMER TRAINING PROJECT REPORT ON
“ANALYSIS OF ANTI PEPSI BEHAVIOUR OF
RETAIL OUTLETS”
SUBMITED TOWARDS PARTIAL FULFILMENT OF
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY-
PRADEEP PANKAJ SINGH
PGDM(2008-10)
ENROLMENT NO-2029742128.
FACULTY GUIDE INDUSTRY GUIDE
MR. VISHAL AGGARWAL MR. RAVEND BIJLANI
ASSOCIATE PROFESSOR C.E. SHUKLA SALES
BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA LIMITED, LUCKNOW,
[pic] BLS INSTITUTE OF MANAGEMENT
Opposite Mohan Meakin Factory,
Mohan Nagar, Ghaziabad. PREFACE
The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.
Training is an integral part of PGDM and each and every student has to undergo the training for 2 months in a company and
“ANALYSIS OF ANTI PEPSI BEHAVIOUR OF
RETAIL OUTLETS”
SUBMITED TOWARDS PARTIAL FULFILMENT OF
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY-
PRADEEP PANKAJ SINGH
PGDM(2008-10)
ENROLMENT NO-2029742128.
FACULTY GUIDE INDUSTRY GUIDE
MR. VISHAL AGGARWAL MR. RAVEND BIJLANI
ASSOCIATE PROFESSOR C.E. SHUKLA SALES
BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA LIMITED, LUCKNOW,
[pic] BLS INSTITUTE OF MANAGEMENT
Opposite Mohan Meakin Factory,
Mohan Nagar, Ghaziabad. PREFACE
The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.
Training is an integral part of PGDM and each and every student has to undergo the training for 2 months in a company and