Pepsi Summer Project Report
EXECUTIVE SUMMARY
I, Sushant Rai, feet privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is
“ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”.
The project’s basic objective is to study and analyze, the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes, in Bathinda(urban) and Barnala(rural) areas of Punjab.
In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab, and asked selected questions to the Distributors and retail outlet owners who were selling Pepsi products . I also covered the markets in these areas with the pre-sales representatives and rural sales promoters ot the company and obtained firsthand knowledge of their working.
Out of my project I learnt these things: If one wants to grow in FMCG sector one should keep the following factors in mind that the products are easily available to the consumers, to improve the quality of products from time to time, competitive services should be provided to the retailers, the price of the product should be low and last but not the least the visibility and the promotional strategy should be such that it hits people’s mind.
TABLE OF CONTENTS
SUBJECT PAGE NUMBER
PART -1:
A. Introduction
B. Objective
C. Scope
D. Research Methodology
- Primary Data
- Secondary Data
- Sampling Method
- Data Analysis
E. Limitation
G. Notes & References
PART -2: A. Introduction to Industry 1. Beverages Industry 2. Soft drinks market in India B. Company Profile: 1. A brief history of PepsiCo India 2. Company Profile 3. Mission &Vision
I, Sushant Rai, feet privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is
“ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”.
The project’s basic objective is to study and analyze, the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes, in Bathinda(urban) and Barnala(rural) areas of Punjab.
In this project I surveyed in Bathinda (urban) and Barnala (rural) areas of Punjab, and asked selected questions to the Distributors and retail outlet owners who were selling Pepsi products . I also covered the markets in these areas with the pre-sales representatives and rural sales promoters ot the company and obtained firsthand knowledge of their working.
Out of my project I learnt these things: If one wants to grow in FMCG sector one should keep the following factors in mind that the products are easily available to the consumers, to improve the quality of products from time to time, competitive services should be provided to the retailers, the price of the product should be low and last but not the least the visibility and the promotional strategy should be such that it hits people’s mind.
TABLE OF CONTENTS
SUBJECT PAGE NUMBER
PART -1:
A. Introduction
B. Objective
C. Scope
D. Research Methodology
- Primary Data
- Secondary Data
- Sampling Method
- Data Analysis
E. Limitation
G. Notes & References
PART -2: A. Introduction to Industry 1. Beverages Industry 2. Soft drinks market in India B. Company Profile: 1. A brief history of PepsiCo India 2. Company Profile 3. Mission &Vision