Pepsico.
PepsiCo.
Introduction:
The Pepsi Corporation has a strong focus on corporate growth and brand name domination. PepsiCo produces beverages, snacks, and foods. The company consists of PepsiCo Americas Beverages (PAB), PepsiCo Americas Foods (PAF), and PepsiCo International (PI).
PepsiCo was marketed first as a bargain brand. In the first part of the 20th century, PepsiCo changed chief four times and declared bankruptcy twice. PepsiCo modified its focus from bargain brand promotions to advertising toward young people, creating the “Pepsi Generation” marketing plan. After this change in marketing strategies, PepsiCo has become one of the leading food and beverage companies in the world, even though PepsiCo constantly strives with their leading competitor Coca-Cola.
PepsiCo depends on strong marketing tactics by maintaining its advantage in the market. They have recognized that marketing strategies differ between countries and have expanded and improved its brands to satisfy their customer needs. Segmentation is extremely vital to the success of PepsiCo. Finally, domination of the market and excellent reputation for being a strong, quality brand name has accredited PepsiCo’s long-term success.
History:
PepsiCo Inc. is an American multinational company headquartered in Purchase, New York. Caleb Bradham invented Pepsi as a digestive aid in the late 1800’s; called “Brad’s Drink”. In 1898, Bradham changed the name to Pepsi-Cola. Herman W. Lay (Frito-Lay Company) and Donald Kendall (Pepsi-Cola) created PepsiCo in 1965. PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages combined operations in 1986. PepsiCo has expanded from its product Pepsi to a wider range of food and beverage brands, the biggest of which include an addition of Tropicana in 1998 and a partnership with Quaker Oats to make a $25 billion business in 2001, adding the Gatorade line to its portfolio. PepsiCo restructured in 2007 dividing the company into three units’ food in the United
Introduction:
The Pepsi Corporation has a strong focus on corporate growth and brand name domination. PepsiCo produces beverages, snacks, and foods. The company consists of PepsiCo Americas Beverages (PAB), PepsiCo Americas Foods (PAF), and PepsiCo International (PI).
PepsiCo was marketed first as a bargain brand. In the first part of the 20th century, PepsiCo changed chief four times and declared bankruptcy twice. PepsiCo modified its focus from bargain brand promotions to advertising toward young people, creating the “Pepsi Generation” marketing plan. After this change in marketing strategies, PepsiCo has become one of the leading food and beverage companies in the world, even though PepsiCo constantly strives with their leading competitor Coca-Cola.
PepsiCo depends on strong marketing tactics by maintaining its advantage in the market. They have recognized that marketing strategies differ between countries and have expanded and improved its brands to satisfy their customer needs. Segmentation is extremely vital to the success of PepsiCo. Finally, domination of the market and excellent reputation for being a strong, quality brand name has accredited PepsiCo’s long-term success.
History:
PepsiCo Inc. is an American multinational company headquartered in Purchase, New York. Caleb Bradham invented Pepsi as a digestive aid in the late 1800’s; called “Brad’s Drink”. In 1898, Bradham changed the name to Pepsi-Cola. Herman W. Lay (Frito-Lay Company) and Donald Kendall (Pepsi-Cola) created PepsiCo in 1965. PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages combined operations in 1986. PepsiCo has expanded from its product Pepsi to a wider range of food and beverage brands, the biggest of which include an addition of Tropicana in 1998 and a partnership with Quaker Oats to make a $25 billion business in 2001, adding the Gatorade line to its portfolio. PepsiCo restructured in 2007 dividing the company into three units’ food in the United
References: * "2009 PepsiCo, Inc. SEC Form 10-K". Businessweek. February 23, 2010. Retrieved December 12, 2010 * Bryson York, Emily * Datamonitor (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. * Larry West, What is the Problem with Soft Drinks? About.Com website, from http://environment.about.com/od/health/a/soft_drinks.htm * Pyke, Jim (October 31, 2010)