PepsiCo
Pepsi
The latest annual report located on PepsiCo’s website is that pertaining to 2012. The chairman Indra K. Nooyi begins the letter with “Dear Fellow Shareholders”. The start of this letter has a personal feel to it. The chairman makes sure to grab the attention of investors with large, bright and bold lettering. This message is primarily directed towards investors of PepsiCo. People invested in PepsiCo provide the company with the funds needed to run the corporation properly therefore it is very important for Nooyi to address shareholders’ concerns and questions throughout the message. Although investors are the primary focus, other audiences may include the general public, consumers of PepsiCo products, environmentalists, government agencies, government officials, and any and all stakeholders of PepsiCo and the manner in which they affect society.
The general purpose of this message is to inform investors of how the company progressed in 2012; what plans are in affect and strategies need to be adjusted to improve the company in 2013, and what PepsiCo is planning for their future. The audience wants to know how PepsiCo plans on increasing profits in 2013. They want to know if their stocks are gaining value and by how much. Investors are really only interested in gaining a profit through the organization and profit all stems down to management and their ability to make effective decisions. Investors want to know if their money is being used efficiently and what exactly is being down with their money. Simply put, the audience wants to know PepsiCo’s standings in all areas of the corporation.
The audiences Barbara Marquardt will need to consider in her response are potential customers, the disgruntled passenger who made the complaint, shareholders of the cruise line, employees and any and all stakeholders engaged in the company’s conquests. The medium Barbara should use is a written letter through the newspaper. Because the complaint had been published
The latest annual report located on PepsiCo’s website is that pertaining to 2012. The chairman Indra K. Nooyi begins the letter with “Dear Fellow Shareholders”. The start of this letter has a personal feel to it. The chairman makes sure to grab the attention of investors with large, bright and bold lettering. This message is primarily directed towards investors of PepsiCo. People invested in PepsiCo provide the company with the funds needed to run the corporation properly therefore it is very important for Nooyi to address shareholders’ concerns and questions throughout the message. Although investors are the primary focus, other audiences may include the general public, consumers of PepsiCo products, environmentalists, government agencies, government officials, and any and all stakeholders of PepsiCo and the manner in which they affect society.
The general purpose of this message is to inform investors of how the company progressed in 2012; what plans are in affect and strategies need to be adjusted to improve the company in 2013, and what PepsiCo is planning for their future. The audience wants to know how PepsiCo plans on increasing profits in 2013. They want to know if their stocks are gaining value and by how much. Investors are really only interested in gaining a profit through the organization and profit all stems down to management and their ability to make effective decisions. Investors want to know if their money is being used efficiently and what exactly is being down with their money. Simply put, the audience wants to know PepsiCo’s standings in all areas of the corporation.
The audiences Barbara Marquardt will need to consider in her response are potential customers, the disgruntled passenger who made the complaint, shareholders of the cruise line, employees and any and all stakeholders engaged in the company’s conquests. The medium Barbara should use is a written letter through the newspaper. Because the complaint had been published