Pepsico Inc – Evaluating Strategies That Have Helped Pepsi-Cola Remain a Top Brand over the Years
ASSIGNMENT 1
PepsiCo Inc – Evaluating Strategies That Have Helped Pepsi-Cola Remain A Top Brand Over The Years
TYPE OF ORGANIZATION
PepsiCo is an adaptive organization, able to contend with changes in its environment, while continuously seeking constant improvement and developing new ideas in the marketplace. PepsiCo has a decentralized organizational structure, with operational decisions made within the separate business units while being governed by policies at the corporate level.
MISSION
At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. (http://www.pepsico.com)
VISION
PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. (http://www.pepsico.com)
HISTORY/BACKGROUND
Pepsi Cola was created in 1893 by an American pharmacist – Caleb Bradham. It was initially called ‘Brad’s Drink’ and was made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. Due to the positive reactions of his samplers, he began advertising in 1898 and he named the drink Pepsi-Cola after the pepsin and cola nuts contained in the recipe. He founded the Pepsi-Cola Company in 1902.
PepsiCo Inc was founded in 1965 by Donald Kendall, President and CEO of the Pepsi Cola Company and Herman Lay, Chairman and CEO of Frito-Lay, through the merger of the two companies. PepsiCo is a global food and beverage company that manufactures markets and sells a range of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages, dairy products and other foods.( http://www.forbes.com/companies/pepsico/). PepsiCo is organized into four business
PepsiCo Inc – Evaluating Strategies That Have Helped Pepsi-Cola Remain A Top Brand Over The Years
TYPE OF ORGANIZATION
PepsiCo is an adaptive organization, able to contend with changes in its environment, while continuously seeking constant improvement and developing new ideas in the marketplace. PepsiCo has a decentralized organizational structure, with operational decisions made within the separate business units while being governed by policies at the corporate level.
MISSION
At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. (http://www.pepsico.com)
VISION
PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. (http://www.pepsico.com)
HISTORY/BACKGROUND
Pepsi Cola was created in 1893 by an American pharmacist – Caleb Bradham. It was initially called ‘Brad’s Drink’ and was made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts. Due to the positive reactions of his samplers, he began advertising in 1898 and he named the drink Pepsi-Cola after the pepsin and cola nuts contained in the recipe. He founded the Pepsi-Cola Company in 1902.
PepsiCo Inc was founded in 1965 by Donald Kendall, President and CEO of the Pepsi Cola Company and Herman Lay, Chairman and CEO of Frito-Lay, through the merger of the two companies. PepsiCo is a global food and beverage company that manufactures markets and sells a range of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages, dairy products and other foods.( http://www.forbes.com/companies/pepsico/). PepsiCo is organized into four business