Pepsico Marketing Strategy Critique
Gabrielle Dziadkowiec
Marketing Management
Professor Jacoby
Critique of Marketing Strategy
PepsiCo
Executive Summary
The PepsiCo Inc. Company was first established in 1965 by the merger of the Pepsi-Cola Company and Frito Lay, Inc.. Today, the company is one of the world 's leading manufacturer in the beverage industry and has also expanded to include a broader range of food and beverage brands, operating globally across more than 200 countries with its head office located in Purchase, New York.
Mission and Vision Statement
The PepsiCo Inc. Company 's mission statement is `to be the world 's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. '
Their vision is ‘to put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.’
SWOT Analysis
STRENGTHS
The company image and brand is a reputable organization and is well known all over the world. Perception is of producing a high quality product. They maintain a high quality of product control as Pepsi Cola collects sample from its different production facilities and send them for lab tests in bigger facilities. Throughout its history it has a good relation with franchisers working in different areas of the world where they have the production facilities. This is also its main strength as it has diversified in many businesses. They mainly use celebrities in their advertising campaign because people make icons, and they follow their icons. Also sponsor social activities programmes like music etc. There is much product variation in form of different packages as well as brands.
WEAKNESSES
Marketing Management
Professor Jacoby
Critique of Marketing Strategy
PepsiCo
Executive Summary
The PepsiCo Inc. Company was first established in 1965 by the merger of the Pepsi-Cola Company and Frito Lay, Inc.. Today, the company is one of the world 's leading manufacturer in the beverage industry and has also expanded to include a broader range of food and beverage brands, operating globally across more than 200 countries with its head office located in Purchase, New York.
Mission and Vision Statement
The PepsiCo Inc. Company 's mission statement is `to be the world 's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. '
Their vision is ‘to put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.’
SWOT Analysis
STRENGTHS
The company image and brand is a reputable organization and is well known all over the world. Perception is of producing a high quality product. They maintain a high quality of product control as Pepsi Cola collects sample from its different production facilities and send them for lab tests in bigger facilities. Throughout its history it has a good relation with franchisers working in different areas of the world where they have the production facilities. This is also its main strength as it has diversified in many businesses. They mainly use celebrities in their advertising campaign because people make icons, and they follow their icons. Also sponsor social activities programmes like music etc. There is much product variation in form of different packages as well as brands.
WEAKNESSES