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Pepsico Presentation
Pepsico Inc. analysis
Seminar of business Strategy
18 novembre 2014

Mathieu Lemonnier
Aurélien Marino
Cédric Moulart
1
Marick Schippers

Introduction

Introduction
History

Market analysis

Market definition
Market size
Market evolution
Market trends
Consumer trends
PESTEL analysis

PepsiCo Inc.

Key figures
Mix Net Revenue
Market shares
Competition
Business model
Supply chain
Geographic analysis
Responses to trends
The customers
Their strategy

Challenges

Main challenges

2

What does Pepsico do ?

3

Pepsico foundation through mergers and acquisitions
Acquisition
of
KFC, Mug Root
Beer, Walkers Crisps
&
Smith Crisps

Pepsico creation
Merger of
Pepsi-Cola
& Frito-Lay

Acquisition of Pizza Hut
&
Taco Bell

Merger with
The Quaker
Oats Company, acquisition of
IZZE

Joint venture with Unilever, acquisition of
Tropicana
& partnership with Starbucks

Sources: www.pepsico.com, Pepsico Annual Report 2013, www.wikipedia.com, www.forbes.com

Acquisition of Mabel

4

Introduction

Introduction
History

Market analysis

Market definition
Market size
Market evolution
Market trends
Consumer trends
PESTEL analysis

Pepsico Inc.

Key figures
Mix Net Revenue
Market shares
Competition
Business model
Supply chain
Geographic analysis
Responses to trends
The customers
Their strategy

Challenges

Main challenges

5

Beverage market is a growing market with an AAGR of 3,3%
Total revenues generated by the sales of beers, soft drinks, ciders, flavoured alcoholic beverages, spirits and wines in the world.

Definition

Industry value ($ billion)
R
CAG

1.61

(20

:
13)
0
2
09

1.72

Category segmentation (2013)
1.84

3.3%

1.78

16%

1.66

34%

18%

Soft drinks
Beer, cider &
FABs
Spirits
Wine

32%
2009.0 2010.0 2011.0 2012.0 2013.0
%Growth

2010

2011

2012

2013

Value

SD

B,C,F

Spirits

Wines

3.2%

3.5%

3.2%

3.4%

$billion

631.6

579.9

333.5

291.1

Sources: Marketline, global beverages industry profile; www.trefis.com

6

Carbonated soft drinks market rules the soft drink
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