Pepsico Rhetorical Analysis Paper
Packaging waste: PepsiCo
Jose Quintero
San Francisco State University
Dr. Karen Lovaas
COMM 448
Jose Quintero
COMM 448
Dr. Karen Lovaas
15 May 2014 2014
Packaging Waste Fifty-inch plasma TV, Xbox 360 game console, IPhone, the latest shoes, and the beer that your friends drink come in packaging, the thing that wraps up our food, our toys, and keeps our things looking good. Some packaging is used to lengthen the life of the food eaten, other forms are used to protect the product from the outside environment and the risk of contamination. Packaging is also used to inform the consumer about the product like giving instructions on how to use the product or the expiration date. The various types of packaging are also efficient …show more content…
PepsiCo is a big food and beverage industry that manufactures a lot of packaging for its products. I will closely examine the website to see how they are using rhetoric tools to send certain messages to the consumer, which is further explained in the following paragraphs of the analysis. As well as examining ideologies and the certain discourses that come with them. So having decided to do my rhetorical analysis on PepsiCo, I realized they are a big corporation with a lot of money that advertises a lot for its products. PepsiCo is a big part of this waste ending up in landfills.
First I will introduce the PepsiCo website and go through it and analyze the different rhetorical devices used and what their end game is. Another thing is that I will also use different texts to use the different types of discourses about PepsiCo related to their …show more content…
The constant demand for our favorite products is causing increase in manufacturing packaging, they are using up our planets resources and releasing toxic emissions into the ozone. The plastics we manufacture that hold our “pure” water can be harmful as well. “Most single-use water bottles carry a #1, which means they’re made from PET. These plastics can leach chemicals if heated or scratched” (Liberatore, 2011). So that means all the soft drinks, all the juices, all the sparkling water, etc. are potentially leaching harmful chemicals and PepsiCo still produces plastic to package its products. This is a problem that needs to be dealt with at the source. PepsiCo needs to find more sustainable solutions that are environmentally friendly and can also help inform the consumer to be better aware. People need to realize that even though the problem might start with the big corporations and industries, it’s still a collective problem meaning we are at fault as well. By disposing of waste properly and recycle the plastic in order to keep it from ending up in landfills; we can begin to help solve the problem. So even though we live in a packaging world we can still find innovative ways or alternative methods to keep our environment healthy by reducing plastic packaging or just packaging in general for that matter. Now if we
Jose Quintero
San Francisco State University
Dr. Karen Lovaas
COMM 448
Jose Quintero
COMM 448
Dr. Karen Lovaas
15 May 2014 2014
Packaging Waste Fifty-inch plasma TV, Xbox 360 game console, IPhone, the latest shoes, and the beer that your friends drink come in packaging, the thing that wraps up our food, our toys, and keeps our things looking good. Some packaging is used to lengthen the life of the food eaten, other forms are used to protect the product from the outside environment and the risk of contamination. Packaging is also used to inform the consumer about the product like giving instructions on how to use the product or the expiration date. The various types of packaging are also efficient …show more content…
PepsiCo is a big food and beverage industry that manufactures a lot of packaging for its products. I will closely examine the website to see how they are using rhetoric tools to send certain messages to the consumer, which is further explained in the following paragraphs of the analysis. As well as examining ideologies and the certain discourses that come with them. So having decided to do my rhetorical analysis on PepsiCo, I realized they are a big corporation with a lot of money that advertises a lot for its products. PepsiCo is a big part of this waste ending up in landfills.
First I will introduce the PepsiCo website and go through it and analyze the different rhetorical devices used and what their end game is. Another thing is that I will also use different texts to use the different types of discourses about PepsiCo related to their …show more content…
The constant demand for our favorite products is causing increase in manufacturing packaging, they are using up our planets resources and releasing toxic emissions into the ozone. The plastics we manufacture that hold our “pure” water can be harmful as well. “Most single-use water bottles carry a #1, which means they’re made from PET. These plastics can leach chemicals if heated or scratched” (Liberatore, 2011). So that means all the soft drinks, all the juices, all the sparkling water, etc. are potentially leaching harmful chemicals and PepsiCo still produces plastic to package its products. This is a problem that needs to be dealt with at the source. PepsiCo needs to find more sustainable solutions that are environmentally friendly and can also help inform the consumer to be better aware. People need to realize that even though the problem might start with the big corporations and industries, it’s still a collective problem meaning we are at fault as well. By disposing of waste properly and recycle the plastic in order to keep it from ending up in landfills; we can begin to help solve the problem. So even though we live in a packaging world we can still find innovative ways or alternative methods to keep our environment healthy by reducing plastic packaging or just packaging in general for that matter. Now if we