Pepsico Strategy
Strategic Management
PepsiCo: Strategy Audit
Strategic Management
PepsiCo: Strategy Audit
Group 7 Members:
Darsana Nair
Mustafa Kazem
Rashed Al-Rashed
Tolegen Kuandykov
Shawn Berg
Mazen El Hechi
Group 7 Members:
Darsana Nair
Mustafa Kazem
Rashed Al-Rashed
Tolegen Kuandykov
Shawn Berg
Mazen El Hechi
INTRODUCTION:
This case study will analyse the fast moving consumer goods industry (FMCG) as well as perform firm level analysis for of PepsiCo, a leading global food and beverage company with over $66 billion in net average annual revenues, generated through a global portfolio of diverse and beloved brands.
The FMCG industry is a dynamic industry where value capture and value creation are a product of high productivity, strategic branding, strong distribution capacity, and in-depth marketing and communications strategies. The industry is mature and comprised of a number of competitors seeking to expand market share and improve competitive advantage.
Our analysis of PepsiCo, as well as the FMCG industry, will focus on a number of the primary elements including the company’s competitive positioning and the market forces that shape the industry. We will use Porter’s industry 5 forces analysis to review the elements that drive positioning. Additionally, PepsiCo’s position and competitive advantage within the industry will be analysed using the “Who, What, How” tools, “VRIO” analysis, “Industry life Cycle” analysis, “Value Chain” and “Value Curve” assessments.
INDUSTRY LEVEL ANALYSIS:
Fast moving consumer goods is one of biggest industry globally it terms of its number of brands and awareness. It is an industry with love brands, i.e. the day to day brands that you love and have known forever. The products are wide spread; from kitchen to toilets and living rooms to bedrooms across the world.
FMCG industry is ranked #4 in the most attractive sector to work in and as such the sector remains powerful in attracting and
PepsiCo: Strategy Audit
Strategic Management
PepsiCo: Strategy Audit
Group 7 Members:
Darsana Nair
Mustafa Kazem
Rashed Al-Rashed
Tolegen Kuandykov
Shawn Berg
Mazen El Hechi
Group 7 Members:
Darsana Nair
Mustafa Kazem
Rashed Al-Rashed
Tolegen Kuandykov
Shawn Berg
Mazen El Hechi
INTRODUCTION:
This case study will analyse the fast moving consumer goods industry (FMCG) as well as perform firm level analysis for of PepsiCo, a leading global food and beverage company with over $66 billion in net average annual revenues, generated through a global portfolio of diverse and beloved brands.
The FMCG industry is a dynamic industry where value capture and value creation are a product of high productivity, strategic branding, strong distribution capacity, and in-depth marketing and communications strategies. The industry is mature and comprised of a number of competitors seeking to expand market share and improve competitive advantage.
Our analysis of PepsiCo, as well as the FMCG industry, will focus on a number of the primary elements including the company’s competitive positioning and the market forces that shape the industry. We will use Porter’s industry 5 forces analysis to review the elements that drive positioning. Additionally, PepsiCo’s position and competitive advantage within the industry will be analysed using the “Who, What, How” tools, “VRIO” analysis, “Industry life Cycle” analysis, “Value Chain” and “Value Curve” assessments.
INDUSTRY LEVEL ANALYSIS:
Fast moving consumer goods is one of biggest industry globally it terms of its number of brands and awareness. It is an industry with love brands, i.e. the day to day brands that you love and have known forever. The products are wide spread; from kitchen to toilets and living rooms to bedrooms across the world.
FMCG industry is ranked #4 in the most attractive sector to work in and as such the sector remains powerful in attracting and
References: Nair, D. (2014) ‘Strategic Management – Assignment 1 – Darsana Nair’, 31 January. Nair, D. (2014) ‘Strategic Management – Assignment 2 – Darsana Nair’, 31 January. Nair, D. (2014) ‘Strategic Management – Assignment 3 – Darsana Nair’, 8 February. Nair, D. (2014) ‘Strategic Management – Assignment 4 – Darsana Nair’, 8 February. Nair, D. (2014) ‘Strategic Management – Assignment 5 – Darsana Nair’, 8 February. Nair, D. (2014) ‘Strategic Management – Assignment 6 – Darsana Nair’, 2 March.