PEPSODENT
Marketing presentation-PEPSODENT
Changing face of the Indian consumer
More aware and selective
Has faster changing needs and habits
Increased ability to spend on a wide range of products
Availability and willingness to use credit
Quality conscious
Rural consumers are specially price sensitive.
A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know.
A few fast facts about the company:
India's largest fast moving consumer goods company
30 power brands
Leadership in home and personal care, foods and beverages.
About 40000 employees.
1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company
1956 - HVM, LBIL, UTL merge to form HLL
1996 - HLL and BBLIL merge
1998 - Pond's India Ltd merges with HLL
2001 - Project shakthi HLL's partnership with rural self help groups
2003 - Launch of Hindustan Lever Network.
Explain the business structure looking into the slide.
Categories and brands: Include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, cooking oils, ice creams, health care, confectioneries and network marketing.
Introduce the 4p's
Product
Price
Promotion
Place
Product - Tooth Paste
Brand portfolio -
Pepsodent regular
Pepsodent 2 in 1
Pepsodent G
Price:
Pepsodent Regular - Triclosan + Sodium Fluoro Phosphate + Calcium Glycerophosphate.
40g -Rs.10
80g - Rs.20
175g - Rs40.
Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate
50g - Rs.19
Pepsodent G
100g - Rs 40.
Pricing strategies
*Penetration
32 per cent of toothpaste demand originates from rural areas
68 per cent coming from urban areas
Rs 500-crore toothpowder market depends almost entirely on rural demand.
"Today we want 50 per cent of our sales from our rural turnover."
Understanding the potentiality of rural area, it aims to penetrate into the rural area.
Changing face of the Indian consumer
More aware and selective
Has faster changing needs and habits
Increased ability to spend on a wide range of products
Availability and willingness to use credit
Quality conscious
Rural consumers are specially price sensitive.
A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know.
A few fast facts about the company:
India's largest fast moving consumer goods company
30 power brands
Leadership in home and personal care, foods and beverages.
About 40000 employees.
1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company
1956 - HVM, LBIL, UTL merge to form HLL
1996 - HLL and BBLIL merge
1998 - Pond's India Ltd merges with HLL
2001 - Project shakthi HLL's partnership with rural self help groups
2003 - Launch of Hindustan Lever Network.
Explain the business structure looking into the slide.
Categories and brands: Include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, cooking oils, ice creams, health care, confectioneries and network marketing.
Introduce the 4p's
Product
Price
Promotion
Place
Product - Tooth Paste
Brand portfolio -
Pepsodent regular
Pepsodent 2 in 1
Pepsodent G
Price:
Pepsodent Regular - Triclosan + Sodium Fluoro Phosphate + Calcium Glycerophosphate.
40g -Rs.10
80g - Rs.20
175g - Rs40.
Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate
50g - Rs.19
Pepsodent G
100g - Rs 40.
Pricing strategies
*Penetration
32 per cent of toothpaste demand originates from rural areas
68 per cent coming from urban areas
Rs 500-crore toothpowder market depends almost entirely on rural demand.
"Today we want 50 per cent of our sales from our rural turnover."
Understanding the potentiality of rural area, it aims to penetrate into the rural area.