Perceived Differentiation and Branding
Assignment Coversheet
Faculty of Business and Law
Date Received:
ON-Line submission – if required, this coversheet must be completed and submitted with your assignment. Submission is taken as your having signed it.
ON-Campus units return to:
Campus Faculty Office
OFF-Campus units return to:
Assignment Tracking, DSA
Deakin University
Locked Bag 20000
Geelong, Vic, 3220
Address Line: 8 Melton Avenue, Camberwell, 3124, Melbourne, VIC.
Tracking ID Number
Barcode
Unit Code: MMK277
Unit Title: Marketing Management
Assignment Number: 1
Assignment Title: Assignment 1
Lecturer:
Tutor:
If this assignment has been completed by a group or team:
1. Each student in the group must complete and sign a separate coversheet.
2. The assignment will be returned to the student in the group nominated below.*
This assignment was completed in a group or team: YES / NO (circle or delete as necessary) Number in group or team:
This assignment should be returned to the student named on this coversheet: YES / NO (circle or delete as necessary)
*Assignment to be returned to:
PLAGIARISM AND COLLUSION
Plagiarism occurs when a student passes off as the student’s own work, or copies without acknowledgement as to its authorship, the work of another person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. Work submitted may be reproduced and/or communicated for the purpose of detecting plagiarism and collusion.
DECLARATION
I certify that the attached work is entirely my own (or, where submitted to meet the requirements of an approved group assignment, is the work of the group), except where material quoted or paraphrased is acknowledged in the text. I also certify that it has not been submitted for assessment in any other unit or course.
SIGNED:
Stephanie Hortis
DATE:
05/05/15
An assignment will not be accepted for assessment if the
Faculty of Business and Law
Date Received:
ON-Line submission – if required, this coversheet must be completed and submitted with your assignment. Submission is taken as your having signed it.
ON-Campus units return to:
Campus Faculty Office
OFF-Campus units return to:
Assignment Tracking, DSA
Deakin University
Locked Bag 20000
Geelong, Vic, 3220
Address Line: 8 Melton Avenue, Camberwell, 3124, Melbourne, VIC.
Tracking ID Number
Barcode
Unit Code: MMK277
Unit Title: Marketing Management
Assignment Number: 1
Assignment Title: Assignment 1
Lecturer:
Tutor:
If this assignment has been completed by a group or team:
1. Each student in the group must complete and sign a separate coversheet.
2. The assignment will be returned to the student in the group nominated below.*
This assignment was completed in a group or team: YES / NO (circle or delete as necessary) Number in group or team:
This assignment should be returned to the student named on this coversheet: YES / NO (circle or delete as necessary)
*Assignment to be returned to:
PLAGIARISM AND COLLUSION
Plagiarism occurs when a student passes off as the student’s own work, or copies without acknowledgement as to its authorship, the work of another person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. Work submitted may be reproduced and/or communicated for the purpose of detecting plagiarism and collusion.
DECLARATION
I certify that the attached work is entirely my own (or, where submitted to meet the requirements of an approved group assignment, is the work of the group), except where material quoted or paraphrased is acknowledged in the text. I also certify that it has not been submitted for assessment in any other unit or course.
SIGNED:
Stephanie Hortis
DATE:
05/05/15
An assignment will not be accepted for assessment if the
References: Farris, W, Bendle, N, Pfeifer, P, Reibstein, D, 2010, Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Pearson Education. Armstrong, G, Adam, S, Denize, S, Kotler, P, 2015, Principles of Marketing 6e, Pearson Australia Gwin, C, 2003, Product Attributes Model: A tool for evaluating brand and positioning, Baylor University, EBSCO Publishing, Journal of Marketing: Theory and Practice. Pg. 30. Pendergrast, M, 2013, For God, Country, and Coca-Cola: The Definitive History of the Greta American Soft Drink and the Company that Makes It, Basic Books.