Perception of potential buyers of hatchback cars in india
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SUBMITTED BY: GROUP 11
1) AKSHAT SINHA 13A3HP030
2) ABHISHEK GUHA ROY 13A2HP063
3) RAVI GUPTA 13A1HP105
4) ABHINAV PANDEY 13A1HP039
5) ANIMESH RAJ 13A3HP040
PROJECT TITLE
PERCEPTION OF POTENTIAL BUYERS (first time) OF HATCHBACK CARS IN HYDERABAD
PROBLEM STATEMENT
The research is aimed to know the preference of first time buyers of hatchback cars based in Hyderabad on different parameters.
JUSTIFICATION/BENEFITS
The research carries the potential to analyze and determine the consumer’s perception and their buying behavior on the basis of different parameters like design, comfort, safety, fuel efficiency, brand preference, loyalty etc among the following three hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo The research also aims to dig out following benefits:-
a.) Based on the different ages of employability like newly employed (22-30 years), well settled (30-60years) and retired (60plus) people, what are their perception and preferences as the first time buyers.
b.) What are the differences in the preferences of people in both the demographic segments i.e. rural and urban areas of Hyderabad.
SCOPE OF PROJECT
The scope of the research is limited to following three limitations:-
1. The research study is conducted in both the urban and rural areas of Hyderabad.
2. The preferred consumer for the study is in between income level of middle class family, mostly first time buyer. Also the preferred consumers are targeted on the basis of different ages of employability like newly employed (22-30 years), well settled (30-60years) and retired (60plus) people.
3. The research is limited to only 3 brands of hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo
RESEARCH OBJECTIVE
SUBMITTED BY: GROUP 11
1) AKSHAT SINHA 13A3HP030
2) ABHISHEK GUHA ROY 13A2HP063
3) RAVI GUPTA 13A1HP105
4) ABHINAV PANDEY 13A1HP039
5) ANIMESH RAJ 13A3HP040
PROJECT TITLE
PERCEPTION OF POTENTIAL BUYERS (first time) OF HATCHBACK CARS IN HYDERABAD
PROBLEM STATEMENT
The research is aimed to know the preference of first time buyers of hatchback cars based in Hyderabad on different parameters.
JUSTIFICATION/BENEFITS
The research carries the potential to analyze and determine the consumer’s perception and their buying behavior on the basis of different parameters like design, comfort, safety, fuel efficiency, brand preference, loyalty etc among the following three hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo The research also aims to dig out following benefits:-
a.) Based on the different ages of employability like newly employed (22-30 years), well settled (30-60years) and retired (60plus) people, what are their perception and preferences as the first time buyers.
b.) What are the differences in the preferences of people in both the demographic segments i.e. rural and urban areas of Hyderabad.
SCOPE OF PROJECT
The scope of the research is limited to following three limitations:-
1. The research study is conducted in both the urban and rural areas of Hyderabad.
2. The preferred consumer for the study is in between income level of middle class family, mostly first time buyer. Also the preferred consumers are targeted on the basis of different ages of employability like newly employed (22-30 years), well settled (30-60years) and retired (60plus) people.
3. The research is limited to only 3 brands of hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo
RESEARCH OBJECTIVE