Perceptions Regarding Consumber Durable Goods
Term Paper Of Research Methodology On Consumer Perception About Durable Goods
Submitted to: Mr. Prateesh Srivastav
Submitted by:Nitin Sharma RS 1903B-30 Reg No- 10904136 MGT-516
[1]
Contents:1. Acknowledgement 2. Objective 3. Overview 4. Industry Analysis 5. Literature review 6. Findings 7. Conclusion
[2]
Acknowledgement
I am thankful to Mr. Prateesh Srivastav for providing me the task of preparing the Term Paper of Consumer Perception About Durable Goods . We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of marketing. This term paper tested my patience at every step of preparation but the courage provided by my teachers helped me to swim against the tide and move against the wind.
[3]
OBJECTIVE:
Objective of the study is to study the consumer behaviour about durable goods. Here we have to study how Indian consumer is behaving , how he behaved in past and what are the future estimates about. The study is based upon the secondary data , after going through the secondary data we have to draw a conclusion.
OVERVIEW:
India in its 62 years of journey has seen manifold increase in the income of its denizens (Rs. 38,084as on 2009) and this has led to paradigm shift in the purchasing behaviour of the people here. There is a noticeable shift in the consumer’s preference in favour of higher end, technologically superior branded products, the demand being fueled by increasing consumer awareness and preference for new models. This shift is also because of the increase in manufacture of branded products and narrowing down of price between branded and non-branded goods. Competition hasforced the companies to offer efficient after sales service and support and this, in turn, has swayed customer preference for branded products. Post liberalisation there has been inundation of goods transcending the borders and the customer has a wider choice; breaking the shackles
Submitted to: Mr. Prateesh Srivastav
Submitted by:Nitin Sharma RS 1903B-30 Reg No- 10904136 MGT-516
[1]
Contents:1. Acknowledgement 2. Objective 3. Overview 4. Industry Analysis 5. Literature review 6. Findings 7. Conclusion
[2]
Acknowledgement
I am thankful to Mr. Prateesh Srivastav for providing me the task of preparing the Term Paper of Consumer Perception About Durable Goods . We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of marketing. This term paper tested my patience at every step of preparation but the courage provided by my teachers helped me to swim against the tide and move against the wind.
[3]
OBJECTIVE:
Objective of the study is to study the consumer behaviour about durable goods. Here we have to study how Indian consumer is behaving , how he behaved in past and what are the future estimates about. The study is based upon the secondary data , after going through the secondary data we have to draw a conclusion.
OVERVIEW:
India in its 62 years of journey has seen manifold increase in the income of its denizens (Rs. 38,084as on 2009) and this has led to paradigm shift in the purchasing behaviour of the people here. There is a noticeable shift in the consumer’s preference in favour of higher end, technologically superior branded products, the demand being fueled by increasing consumer awareness and preference for new models. This shift is also because of the increase in manufacture of branded products and narrowing down of price between branded and non-branded goods. Competition hasforced the companies to offer efficient after sales service and support and this, in turn, has swayed customer preference for branded products. Post liberalisation there has been inundation of goods transcending the borders and the customer has a wider choice; breaking the shackles
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